A tag, produced in sympathy with the brand*, can leverage lasting results from a consistent look.
Historically, a branded tag has been reserved as being only for a high-end luxury brand. Nowadays, we see up and coming brands using tags to move their brand identity to a massive new level, as the perception of luxury still exists.
For marketing value ££, the tag is an extra, a luxury add-on, yet a subtle link with the old and established brands, and a soft approach in the Consumer goods sector, strengthening the overall brand appeal. Consumers are always wanting an experience, the same as they’ve seen others have, and a branded tag is part of that experience, giving brands an inexpensive differentiator, in a competitive arena.
Alongside exhibiting the brand, this is an easy place to add brand building slogans, generic garment info, weblinks, social links, all encouraging repeat and add-on Sales.
(Mostly we think of tags used for branded clothing, but there’s nothing to stop the same subtle marketing being used in other industries. How would your product look if it reached your consumer with a branded tag on?)
*We’ll help you to do this.
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