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For best impact: What to give and who to?

The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year.  For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you.  The warm fuzzy feeling going on around giving has got to fit with your brand.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand.  If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine.  Why ever not?  Because these foods are, sadly, associated with indulgence and excessive eating.

 

Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers.  These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running.  Remember them, at least once a year.

And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas.  That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.

 

Really your gift should epitomise your brand.

Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

 

Really your gift should epitomise your brand.  For this you need to think about how others see your brand.  Are you known to be generous, crazy, funny, fast, innovative?  Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away.  Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).

This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one.  (We firmly believe it beats most of the list below for originality and share-ability!)

Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you.  The gift should really be proportionate to orders placed.  In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity.  Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.

Back to the topic of “What to give”…  Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.

 

Top Christmas Giveaways for Corporate companies

  1. Chocolates
  2. Wine
  3. Hampers
  4. Plants
  5. Notebooks
  6. Calendars
  7. Phone charger
  8. Pens
  9. Mugs
  10. Bobble hats

 

For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.

Merry Xmassive!

A BlackCore bottle box with the company brand die cut to the side.

A fine Bone china branded mug, packed carefully in bright green tissue in a fully branded presentation box. First impressions count.

Blue Frog Christmas card...delivers a tasty message 'Most Christmas cards ain’t worth a Daim but we've taken Timeout to send a card full of Bounty for you to Chomp on...'

Explained in layman’s terms (with apologies to Layman!)

The following was written to assist a friend who recently started work, and called himself a Marketeer…

 

“Account Manager” – I will only look after you if my Manager has past you across

“Brand Manager” – I check you haven’t spelt our company name wrong

“Business Development… [Manager/insert]” – I visit exhibitions and Google new Clients

“CEO / Managing Director / Director” – I am pretty important, there really isn’t anyone higher up than me

“Chairman” – I come into the business once a month for a board meeting

“Corporate… [insert]”  – this is a business and I work here

“Creative… [insert]” – I have all the ideas

“Database Manager” – I am good at Excel

“Digital… [insert]” – I stare into a screen all day

“…Excellence” – I just won an award

“Head of… [insert]” – I look after my Office/team/area/plant really well

“[insert]… Doctor” – I mend things that need fixing

“[insert]… Manager” – I look after a small area of the business that no one else looks after

“[insert]… Specialist” – I am new out of University

“[insert]… Trainee” – I’m new

“IT” – I have a hectic life looking after everyone else’s computers

“Logistics Specialist” – I look after the servicing of the company cars

“Marketeer” – I completely harass people

“Marketing Assistant” – I get stuff done

“Marketing Coordinator” – I make sure that the Marketing Assistant gets stuff done

“Marketing Executive” – I tell the Marketing Coordinator what stuff needs to be done

“MD” – I’m a one man band, and far too busy to type Managing Director

“Owner / Founder” – However many other people work for the same company, don’t forget that I started this

“PA to [insert]” – I am seriously hard working

“Partner” – I teamed up with a friend and have spent my money / life / effort on this

“Production Director” – I look after a team of people that do all the work

“Quality Control Manager” – I double check other people’s work

“Regional Director” – I go round smiling at all our branches/sites/teams

“Senior… [insert]” – I’ve been at work a while, way back before you millennials

“Systems Quality Assurance Manager” – I check other people’s work

“Team Leader” – I am the only person in the team who you can speak to

 

No doubt there are more, but these are my favourite!

How to pack the perfect Onboarding Kit

First and foremost, what is “onboarding”?

The action or process of integrating a new employee into an organisation

We frequently see great examples of onboarding, desks laid out in a welcome-fashion.  On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below,  typically getting a high number of likes and comments.

 

Just Eat onboarding pack

Just Eat onboarding pack

Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month).  None-the-less it’s important to get it right, if you want to secure a loyal employee.

Paddy & Scott's onboarding desk set up

Paddy & Scott’s onboarding desk set up

With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.

Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.

 

In the run up – 4 Ways to engage

 

Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding).  If this is a few months, you may want to think about engaging your client in a regular way during this time.  Even an email would help.  How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.

 

1.Your company strategy, culture, overview, brochure

Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.

 

2.Were there any perks you discussed in the initial stages that you could elaborate on

Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.

 

3. Explain what a typical day will be like

Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.

 

4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)

Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.

Whether you send it ahead, or you put it on their desk (or both)…  Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company.  Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.

 

Gifts you could include in your Onboarding pack

 

These are ideas that we’ve seen used in great onboarding packs.  Pick the winners for your brand:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)

“Onboarding in a Box”

 

The complete guide to Onboarding – Click below & print off

Read this article by LinkedIn Talent Solutions

Look great, for less

OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon.  Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.

CONTENTS Fill with gifts from the list above.  No limits here.

GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.

Tel 020 3011 0211

Email your details with a best time to call, business@boxcouk.com

Stay in touch Follow BoxcoUK company page on LinkedIn

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A peak at the PEK

The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact.  An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.

Welcome New Club members, or to make new staff welcome.

An unforgettable presentation for house builders and property developers.

Good for events, and financial companies.

 

Are you unlocking the potential with a bespoke and branded Welcome pack?

Call today to discuss your requirements 02030110211

 

Totally customisable design

From first contact with you, clients need to feel your brand.

Give them a simple folder/handout/something tangible to walk away with, and you’ll be surprised how much people keep on to.

It feels warming for people who have made the effort to come to you, to then receive something in return, bedding in the start of a longer-term relationship.

Make sure to include how the client can access your product or service later – so often we think this part is ever so basic (“it’s all online”) but unless you spell it out, you leave room for hot potential clients to Google you/or your product and service, and find an alternative website to source from.

Simply include a print-off that has the contact details you hold for them, the client number automatically generated by your system, and maybe use this number for them to access your product or service later.

As long as your information feels worthwhile, and the delivery is carefully aligned to your brand values, then the number of clients returning is set to increase, and long after your system is set to retain data, and their original details.

 

To discuss your situation, why not contact the team here on 020 3011 0211

 

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The Sweetie Cubes that tickle taste buds

You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.

A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike.  The box relaxes to become like a tray when the lid is taken off, with all over space for branding.

 

The box becomes a tray when the lid is taken off

Boxes supplied made up and sweet wrappers can be brand-matched.

 

Reach out and discuss your brand-building giveaways

Phone 020 3011 0211

Email business@boxcouk.com

 

 

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Why choose BoxcoUK?

If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.

At this point some people will think “Ok, cool.  We don’t do anything 3-dimensional, only digital.”  The same people use brown boxes to send stuff out.  We’ll it’s not marketing is it?  Enough said.

Our sweet spot comprises of Print, Packaging and Marketing experience.

 

Print

This is at the grass routes of everything we do here, playing a smaller but still vital role.

Excellent quality print for all applications means we’ll advise you on what’s best for your brand and your project – from Litho to laminate, Digi-print to dogtooth, Flood-coat to flexo.

Maybe you’ve seen an effect you’d like?

 

Packaging

When we say Packaging, we don’t just mean a warehouse full of brown boxes and bubble wrap.

We mean mostly Creative and mostly Cardboard solutions that promote.

(We’ve been using cardboard to create all sorts of things, including Presentation Packaging, since as far back as the early 1990s.)

 

Marketing

It’s what we eat, drink, and breathe here.  It’s probably the top reason why we don’t sell boring boxes, because everyone who works here has a role in Marketing.

Part of this sweet spot, is that we’re as concerned as your CFO that there’s a return on the marketing you do.  Believe us, good marketing is great for organisations.  Without it, they don’t survive.

We’ll try to promote your marketing message in everything we produce for your brand.

 

 

Where else can you find advice on print, packaging and marketing in one place?

 

 

To talk more, simply schedule an appointment

 

 

 

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So what has that got to do with the question “Why choose BoxcoUK?”

Because this is our little sweet spot, and we’re real people you can talk to.

If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.  At this point some people will think – “Ok, cool.  We don’t do anything 3-dimensional, only digital.”  The same people use brown boxes to send stuff out.  Well, this isn’t marketing is it?

 

Digital doesn’t delight customers all on its own.

 

We are nearly the first to back digital, but digital doesn’t delight customers all on its own.  People come recommended, by word of mouth from friends or trusted advisors (“everyone else is doing this stuff”), they’ve either seen, heard, smelt, tasted or touched it.  Yes, for sure digital is big, but it’s not everything.  Even MailChimp now offer postcards, supermarkets give out tasters, dentists’ give out sample packs.

 

Are you taping into your clients 6th sense?

 

We believe in a mix of digital and tangible marketing – too much digital in the mix and customers switch off through lack of experience with your brand.

 

Do you want to create something tangible?

 

Where else can you find advice on print, packaging and marketing in one place?  To talk more, simply schedule an appointment


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From concept to completion, we’re here to help you

Tick off a redesign on packaging early in the year.  Well maybe not a complete redesign, but we’re happy to help with your packaging problems, however big or small they seem.

You can phone us on 020 3011 0211 (if you’d like help right this minute – a little like dialling 999), or simply set up a time that suits you.

 


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Opening hours

Even the elves are having a holiday!  Check below opening hours for the next two weeks.

Christmas week

Monday 24th December – Open till 12

Tuesday 25th December – Closed

Wednesday 26th December – Closed

Thursday 27th December – Closed

Friday 28th December – Closed

New year

Monday 31st December – Closed

Tuesday 1st January – Closed

Wednesday 2nd January – Open

Thursday 3rd January – Open

Friday 4th January – Open

 

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From an exhibition last month…

Ronnie & Elspeth visited All4pack Paris exhibition last month, and found a bunch of new creations for our clients.  We hope you enjoy them too.

A new round box packaging from as few as 1000, available in a range of sizes, colours and branding.  Option to include clear windows and castellated tops.

Perfect retail packaging for gifts, candles, and other items.

 

A Kraft brown disposable rucksack – you could call it a solution looking for a problem!  With MOQs in the region of 3000, and produced from part recycled material this could make heads turn at a University or student event.

If you know of any brown paper backpackers send them this way! – Not suitable for liquids!

 

A stand made entirely from pallets, with a table and chairs built in!

There’s more to do with pallets than just creating kindling wood… If you ever wondered what you could do with old pallets, see the link below:

15 Creative uses for Wood Pallets https://www.simplemost.com/15-creative-uses-wood-pallets/

 

Making a box that feels like a piece of furniture…

Paper over board has been superseded by paper over MDF.  This makes a very rigid box with more weight and very smooth corners.  Unfortunately these are not produced yet in the UK so lead time will be extended for development and production, but this creates a box that feels like a piece of furniture.  They can be made to size and branded as required. MOQ 1000 pieces.

 

 

Whoever thought of incorporating the bag handles into the design for this upmarket Optician?  Very creative on the High street, to make shoppers look twice.

 

 

Helpful tip on visiting exhibitions

Take pictures of the stands that you found interesting.  Then on return to the office, store the pictures, and when you want to go back to the suppliers, just run through the files, and it all comes back to mind.  Then simply Google the Company details.  So if you’re wondering what to do with that bag of brochures under your desk from the last exhibition – recycle them!

Ronnie Devine

 

 

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Introducing our sister company, Kudos Giftwrap

Are you being disappointed by long delivery times?

Don’t be!

We’re happy to introduce our sister company, Kudos Giftwrap.  Kudos has a stock range of Giftwrap & accessories available for all your gift packaging needs.

It’s an out of the box solution, to deliver your gifts to clients this Christmas.

We know that long lead times at this time of year (end November) means that some companies can’t have their corporate gifts wrapped and delivered in the way in which Marketing teams have designed them.

For a lastminute.com fix, try Kudos Giftwrap who have a range of giftwrapping solutions that look great, with short leadtimes on stock ranges.

 

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Quick, easy, earthy and kind: tick

Yes it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.  That’s why we’ve produced giftwrap under our Kudos brand, so that companies can giftwrap without guilt this Christmas, using giftwrap aligned to core values.  Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the customer.

Reach out to discuss your core values and how best to present your message for success now and into 2019.  Best number for us is 020 3011 0211.

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Welcome Daniel and Jim

Jim Nash joined us in February on Sales, and Daniel Halms joined us in July running Warehouse Operations.  Both have been invaluable team players.  Jim has been round visiting a number of new and existing clients and Daniel has cleaned up our warehouse – now it shines (quite literally!).

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Order your own, bespoke, branded, corporate and personalised…

Typically we find October is the month when bespoke orders are placed; when push-comes-to-shove and the decision-making happens.  If the year is going to finish well, this is when you’ve got to make some final adjusts and press the button on new projects, sign off proofs, and make things happen, all in good time for roll-out in January.  So, the flip side for Sales teams selling bespoke and branded products – if you’ve lined ducks up earlier in the year… this is the month when rubber hits the road, wheels turn, and orders get placed (finally) and with you (hopefully)!

 

All the best for your October – and if you’d like to kick off your own, bespoke branded, corporate and personalised project, feel free to contact our sales team 020 3011 0211 and we’ll be pleased to talk it through; these things take time!…