If you’re currently despatching products not only do you want the actual product to look great, but you also want it to arrive looking great. Transit packaging needs to protect your product and promote your brand.
Consider first how you would like your recipient to feel? Expectations vary depending on what the product is, and where it is received (B2B or B2C). Think about what else your customer will be receiving in their day to day, alongside of your products and consider: How will you wow?
Is the packaging recyclable – the big R is becoming more and more important – Is the packaging actually compostable? Then what will you use to take up any excess space inside, that will protect goods in transit. Can this be recycled? As our image suggests, tissue paper is one option. It’s unlikely that tissue paper alone will protect goods, but it’s good for brand building, and recyclable. There are other paper based box filler options, and for companies sending out large quantities of the same size product, then a smaller, more fitting box, can save the need of using extra packaging to protect goods.
Printed packaging – Yes or No? Do you want it to stand out during Transit – by adding a repeating logo or slogan, or with a design that means it will be recognisable along the way – there’s pros and cons to weigh up: Consider the likelihood of it being tampered with vs. Customers recognising it a glance, and finding your goods in a busy warehouse (different in a B2C situation). Remember branding inside the box, adds to the unboxing experience, particularly the use of colour, for extra wow.
How will you close your transit packaging? If it’s tape you’re using, this could be bespoke. What about branded labels? This has to be a cost effective option, especially for start-ups.
A peel and re-seal strip? This is making it very easy for customers to make returns, particularly in the B2C environment.
Alot of what we recognise is brown boxes, and grey plastic post bags. Breaking with the trend, MORI – the organically and ethically produced baby clothes company – ship in leading edge Brown Paper bags (bespoke of course), and they actively encourage recycling. Protectively delivering goods – conscientiously onbrand.
How will you pack your product for a memorable unboxing on-brand experience? Our team is onhand to discuss your brand requirements, or send us a message via contact us page
That’s a good question.
Firstly ask yourself: Why do I want to put this product in a box, or better still why do I want to improve the presentation of my product? Why isn’t everything served in brown bags or simply shrink-wrapped and distributed??
Is it going to do what you want it to do? Improve your brand, sales volume, perceived value, recognition, longevity. If it were boxed better can you charge more for it, or is your product the same as any alternatives. Are you looking to enhance your product value, and promote your brand?
If your product is “me too”, what will the packaging add to it? Is your product good enough to be put into a box?
We all know the products we love unpacking and, we may never have thought about it before but, it’s probably because the packaging is so nice, it’s an experience to open it…
“Boxes” vary in quality, feel, and style, and suit very different purposes. What’s good for the iPhone, probably won’t suit a mail order Dog worming product.
At BoxcoUK we are a team of consumers and box designers and ideas people that enjoy listening and sharing ways to enhance products through presentation. And if we don’t think a box is the best option we’ll tell you why, we only make boxes to improve your business.
We only make boxes to improve your business.
Take a look at the other packaging in your market, our gallery is a great place to start and will no doubt give you many ideas.
Now you’ve decided that a box is a must, we want to talk through some ideas around your products and the styles of box that could work – please call us on 020 3011 0211.
In upcoming blogs, we will be going through various different types of box, the pros & cons of using each style, and the options for print and finishing.
1. For Brand Authentication
A product sold with your brand on the tag will ensure its authenticity.
2. For Brand Loyalty
The more consistent the brand and the more times that the consumer sees it, the more likely they are to recognise it again.
3. For building a brand that delivers Support & Aftercare
Products have the stamp of genuine care as customers purchase a garment or product with the tag still securely in place.
4. For Security
The tag stays in place until it reaches the consumer, if not returns are null & void.
5. For Colour
Build your branded tag in your own Pantone colour.
6. For Value-adding
The perception is that if you’ve tagged a product it’s worth more.
7. For a Voice
Using your brand voice, “Hi fans” or “Hello friends”, there’s space here to add some text that will build up the message you send to a growing client base.
8. For Quality
If your warehouse and processes have been quality assessed, this is a way of spreading the word, and increasing the return on investment on the Quality standard.
9. For Street appeal
This has to do with the colour and design of the tag, to help your product stick out.
10. For a Competitive edge
If your competition do not have a Secure tag, here’s your ultimate leg-up! Grab the idea quick and give your brand the edgy extra.
And if you can think of an 11th reason, or want a quote, feel free to contact us!
By email email@example.com or phone 020 3011 0211
As you will be aware, a new privacy law comes into effect on Friday 25th May, in the form of The General Data Protection Regulation (GDPR) (EU) 2016/679. These new laws are a huge positive step in controlling the use of personal data, and here at BoxcoUK we are committed to ensuring the ongoing protection of the data you provide us with.
We would like to reassure you that BoxcoUK have not, and will not, ever sell or use your data in an unauthorised way.
Added to this we don’t want to annoy you by emailing to check it’s ok to email.
As part of our mailing list you will occasionally (approx. once a month) receive information on new and exciting marketing ideas, and all-important company and industry news.
We can’t promise that every email will be relevant to your department, because we work with a diverse range of clients across Marketing, HR and other Management teams, so the relevance of our marketing ideas will vary massively across the audience we serve.
Unsubscribing is very easy, so feel free to hop on & off, depending when you want to be reminded of us. Likewise, if you have previously unsubscribed but would like to receive email-marketing again, feel free to subscribe here:
What we definitely haven’t changed is our ability to listen to you, so if for any reason you’d like to clarify your privacy with us; or you need some advice on your next Marketing Campaign, Welcome Pack, new Product packaging ideas etc. then please contact us on 020 3011 0211.
Our popular Mince Pies are back, and this time there’s the option to order in boxes of 12, for those brands targeting a smaller section of clients.
Branded as before, with your company details, these branded boxes of Mince Pies are the Ultimate Office Sharer, and a sure recipe for getting your name talked about by happy and satisfied clients.
Put a mark in the sand, or snow(!), and secure yours now for Christmas 2018.
Ordering now, will mean:
✔ You receive reminders later in the year re. artwork, delivery and payment
✔ Your gift list for Christmas 2018 is sorted
✔ Happy customers – the best form of gaining repeat business
All you have to do is email our Sales team to ensure you don’t miss out on your very own branded mince pie boxes, “the Ultimate Office Sharer” for your clients this Christmas firstname.lastname@example.org
We believe that a quality double-faced Satin Printed Ribbon offers a fascinating finish for your brand gift packaging – whether it’s for your Exhibition giveaways, or that critical touch to get past post-opening gatekeepers. If the bow looks good, even the nosiest won’t peek any further. Some of images of past projects are here for your perusal.
Want to talk Ribbon, why not get in touch? Tel 020 3011 0211
A tag, produced in sympathy with the brand*, can leverage lasting results from a consistent look.
Historically, a branded tag has been reserved as being only for a high-end luxury brand. Nowadays, we see up and coming brands using tags to move their brand identity to a massive new level, as the perception of luxury still exists.
For marketing value ££, the tag is an extra, a luxury add-on, yet a subtle link with the old and established brands, and a soft approach in the Consumer goods sector, strengthening the overall brand appeal. Consumers are always wanting an experience, the same as they’ve seen others have, and a branded tag is part of that experience, giving brands an inexpensive differentiator, in a competitive arena.
Alongside exhibiting the brand, this is an easy place to add brand building slogans, generic garment info, weblinks, social links, all encouraging repeat and add-on Sales.
(Mostly we think of tags used for branded clothing, but there’s nothing to stop the same subtle marketing being used in other industries. How would your product look if it reached your consumer with a branded tag on?)
*We’ll help you to do this.
For fastest response, why not reach out to discuss your marketing requirements with a reliable team that really makes things happen, telephone 020 3011 0211
Good quality and memorable retail experiences are excellent for building a repeat customer base and fueling recommendations, either face to face or on social media.
So what’s that got to do with printed tissue paper?
Your retail gift packaging is an important part of the customer experience, and one item that can add real value without a huge investment is printed tissue paper.
Top four reasons to use quality printed tissue paper
1) It’s Your Brand
All your communications, at any customer touchpoint, say something about your brand. If you want to continue your appeal and promote your brand long after the shopping experience, the tissue paper you use is an opportunity to subtly create more brand awareness. Make the most of your brand, but be sure that all your retail packaging items work in sympathy with each other.
2) Subtle association
When you receive a gift, or when the shop assistant wraps your purchases, it’s an experience that you want to share. Often a gift is opened in front of family or friends; it’s a moment you haven’t experienced before; it’s something new, a talking point. This is where printed tissue paper becomes especially important because it promotes your brand without saying a word. It answers the silent question of “where did they get that from?” but it is never considered advertising because that’s what all the luxury brands do.
3) It’s all in the rustle!
If you already use plain tissue paper, be sure you’re using the best quality you can get so that it gives the crisp rustle associated with luxury brands. It’s not necessarily expensive to get a luxury feel tissue paper so check out what you are using and make some changes for the better if your current material is flimsy and lifeless. If you look at the likes of Burberry and Chanel, for example, you will experience quality tissue paper.
KUDOS TIP Due to the printing process for printed tissue paper the material is almost always better quality than plain – it has to be to get through the process. This superior quality offers a much more rewarding rustle. We have found that luxury retailers place importance on the feel and crispness of their tissue paper to provide an even more rewarding customer experience.
4) Cost effective
When you buy printed tissue you can order it to be supplied in sizes to suit your operation which will reduce wastage. Due to the minimum order quantities for printed tissue paper the unit cost is very low, often similar to plain paper, although there is a first order investment in origination. Keep in mind that printed tissue is about brand promotion, not merely cheap protection. The benefits of printed tissue versus plain are difficult to measure in financial terms, but the improved experience is invaluable.
1) Take care with the size, layout and pitch of your logo on the printed tissue. It should be related to the products that you will be regularly packing and your overall brand image.
2) Printing in 1 colour such as gold, white, or black on a high quality acid free tissue paper will give the best, most luxury and most cost effective result. You don’t need to print 2 colours which tends to look like advertising rather than subtle brand association.
3) Finally ensure that you have seen a sample of the material; you want a quality acid free tissue paper in 17-19gsm range.
4) Speak to your chosen giftwrapping or packaging partner and ensure that your tissue paper is being produced in the most cost effective way. The design can be the deciding factor between two printing methods, either Flexography or Rotary Gravure.
In summary, good quality printed tissue paper is a cost effective and easy way to promote your brand and create memorable and rewarding customer experiences which will help build your brand and stimulate repeat business.
We had thought it was untaxable; a Coffee culture that swept the UK, replacing Pubs and, becoming our new, and favourite, social venue. Now, with a growing 2.5 billion empty plastic-coated coffee cups, getting into rubbish tips, it prompts a recommendation that the government step on them.
5th Jan, 2018 – MPs on the Environmental Audit Committee have recommended the Government to introduce the “latte levy” of 25p per disposable coffee cup purchased, to cover improvements to the UK’s reprocessing facilities and “binfastructure” according to Mary Creagh, chair of the Environmental Audit Committee.
The proviso is that if the number of single-use (non-recyclable) cups doesn’t decrease sufficiently, then there could be a ban on non-recyclable coffee cups by 2023.
In his November budget, the Chancellor Philip Hammond supported charges on single-use plastics (which includes non-recyclable coffee cups) and from 2017 at Cardiff University, researchers concluded that charging 25p for every coffee cup would help cut the number used by up to 300million a year.
The boss of Suez Recycling however, calls for a wider, joined up reform, to shift the responsibility back to the Coffee-cup producers, saying the Latte Levy won’t be enough. David Palmer-Jones says that disposable coffee cups only represent a small fraction of the national annual tonnage of card and plastics waste.
Days before the report, on 2nd Jan, Pret A Manger announced that they would start offering a 50p discount on hot drinks if customers bring their own cup (it has been 25p). The same day, Starbucks said it would start a three-month trial of a 5p paper cup charge in up to 25 London shops, starting from February. (Incidentally, only in November 2016, Starbucks withdraw their discount for customers bringing their own cup.)
It turns out that there is only 2 or 3 recycling plants in the UK that have the equipment to recycle coffee cups (the other 5 can’t) and that recycling coffee cups is complicated by the double-wall and mix of plastic and cardboard. In practice, although they carry logos that show they can be recycled, the vast majority of coffee cups do not end up being recycled.
7th Jan, 2018 Can we ask, what’s the rest of Europe doing?
14th Jan, 2018 Enter Frugalcup – the coffee cup that can be easily recycled anywhere and promises to hit Starbucks stores very soon.
Some people are expecting it to go like the 5p carrier bag charge, with customers being penalised for not remembering to bring their own cup with them. Other ideas include Coffee companies charging more for single-use takeaway cups (who would have thought of it?!) to cover increased recycling taxes. So far it’s just a recommendation, so you can lobby your local MP, perhaps take he/she out for a coffee…
We’re helping to deliver Special Customer experiences; why not reach out for help in 2018. If there was something that could have made life easier in 2017, what was it? Storage, manufacture, delivery, style…
For over 30 years we have worked along with our clients to produce an extensive range of successful promotional campaigns, and creative presentation products, that help our clients to build enduring brand loyalty and lifelong customers. Our customer focused, and friendly approach has become trusted by leading global brands and agencies, and we look forward to working with you and your colleagues again in 2018.
Recap on the highlights of 2017:
We’d like to wish our clients, friends and families the very best for the holiday season.
If you’re working, we’re not! We’re closed from Friday 22nd, returning to work on Tuesday 2nd January 2018.
If you can’t reach us on the phone during this time, please email or send an enquiry from our Contact us page, and we’ll be back in touch in January.
We believe in supporting charity, so this winter four of our team (Elspeth, Colin, Annabelle and Jeannette) participated in the NEXUS Winter Walkathon on Saturday 16th December, along the North Norfolk Coast.
The walkathon raises much-needed funds for three charities: Cancer Research, Rapid Relief Team and Medeshamstede Education Trust.
To sponsor us, the link is open until the end of December: Click here: https://mydonate.bt.com/fundraisers/boxcouk
In your market, who’s creating an experience that you only dream of.
What are they doing well? What is their brand doing for your key prospects, that your brand doesn’t do (yet)? We help brands to Win more by building presentation material that elevates the brand, whether we’re building Sample Presentation, Retail presentation, or launching your brand at a key event. (It’s all about where your brand is going next.)
What we offer to ensure you Win more…
We design branded packaging that’s perfectly aligned with the direction your brand is going.
This month we picked our bespoke designed Collection boxes, Ballot boxes and Leaflet dispensers. Can you buy standard collection boxes cheaper? You’re bound to be able to. Are they aligned with your brand? Yours to debate. For hours, until you’re bored.
When you use BoxcoUK you can expect an attention to detail that is second to none, helping you to build your brand presence and grow Sales.
Maybe we never thought about it – that packaging has actually shaped our lives – and made us think the way we do. For example, do you know Black Magic as chocolate?
Did you grow up on Mothers Pride and Mary Poppins, or Frosties and Five Alive?
Remember the brands that came and went like Tab and Dream?
We’re not claiming to have covered off on every piece of packaging through your era, but here’s a trip down memory lane…