Good quality and memorable retail experiences are excellent for building a repeat customer base and fueling recommendations, either face to face or on social media.
So what’s that got to do with printed tissue paper?
Your retail gift packaging is an important part of the customer experience, and one item that can add real value without a huge investment is printed tissue paper.
Top four reasons to use quality printed tissue paper
1) It’s Your Brand
All your communications, at any customer touchpoint, say something about your brand. If you want to continue your appeal and promote your brand long after the shopping experience, the tissue paper you use is an opportunity to subtly create more brand awareness. Make the most of your brand, but be sure that all your retail packaging items work in sympathy with each other.
2) Subtle association
When you receive a gift, or when the shop assistant wraps your purchases, it’s an experience that you want to share. Often a gift is opened in front of family or friends; it’s a moment you haven’t experienced before; it’s something new, a talking point. This is where printed tissue paper becomes especially important because it promotes your brand without saying a word. It answers the silent question of “where did they get that from?” but it is never considered advertising because that’s what all the luxury brands do.
3) It’s all in the rustle!
If you already use plain tissue paper, be sure you’re using the best quality you can get so that it gives the crisp rustle associated with luxury brands. It’s not necessarily expensive to get a luxury feel tissue paper so check out what you are using and make some changes for the better if your current material is flimsy and lifeless. If you look at the likes of Burberry and Chanel, for example, you will experience quality tissue paper.
KUDOS TIP Due to the printing process for printed tissue paper the material is almost always better quality than plain – it has to be to get through the process. This superior quality offers a much more rewarding rustle. We have found that luxury retailers place importance on the feel and crispness of their tissue paper to provide an even more rewarding customer experience.
4) Cost effective
When you buy printed tissue you can order it to be supplied in sizes to suit your operation which will reduce wastage. Due to the minimum order quantities for printed tissue paper the unit cost is very low, often similar to plain paper, although there is a first order investment in origination. Keep in mind that printed tissue is about brand promotion, not merely cheap protection. The benefits of printed tissue versus plain are difficult to measure in financial terms, but the improved experience is invaluable.
1) Take care with the size, layout and pitch of your logo on the printed tissue. It should be related to the products that you will be regularly packing and your overall brand image.
2) Printing in 1 colour such as gold, white, or black on a high quality acid free tissue paper will give the best, most luxury and most cost effective result. You don’t need to print 2 colours which tends to look like advertising rather than subtle brand association.
3) Finally ensure that you have seen a sample of the material; you want a quality acid free tissue paper in 17-19gsm range.
4) Speak to your chosen giftwrapping or packaging partner and ensure that your tissue paper is being produced in the most cost effective way. The design can be the deciding factor between two printing methods, either Flexography or Rotary Gravure.
In summary, good quality printed tissue paper is a cost effective and easy way to promote your brand and create memorable and rewarding customer experiences which will help build your brand and stimulate repeat business.
We had thought it was untaxable; a Coffee culture that swept the UK, replacing Pubs and, becoming our new, and favourite, social venue. Now, with a growing 2.5 billion empty plastic-coated coffee cups, getting into rubbish tips, it prompts a recommendation that the government step on them.
5th Jan, 2018 – MPs on the Environmental Audit Committee have recommended the Government to introduce the “latte levy” of 25p per disposable coffee cup purchased, to cover improvements to the UK’s reprocessing facilities and “binfastructure” according to Mary Creagh, chair of the Environmental Audit Committee.
The proviso is that if the number of single-use (non-recyclable) cups doesn’t decrease sufficiently, then there could be a ban on non-recyclable coffee cups by 2023.
In his November budget, the Chancellor Philip Hammond supported charges on single-use plastics (which includes non-recyclable coffee cups) and from 2017 at Cardiff University, researchers concluded that charging 25p for every coffee cup would help cut the number used by up to 300million a year.
The boss of Suez Recycling however, calls for a wider, joined up reform, to shift the responsibility back to the Coffee-cup producers, saying the Latte Levy won’t be enough. David Palmer-Jones says that disposable coffee cups only represent a small fraction of the national annual tonnage of card and plastics waste.
Days before the report, on 2nd Jan, Pret A Manger announced that they would start offering a 50p discount on hot drinks if customers bring their own cup (it has been 25p). The same day, Starbucks said it would start a three-month trial of a 5p paper cup charge in up to 25 London shops, starting from February. (Incidentally, only in November 2016, Starbucks withdraw their discount for customers bringing their own cup.)
It turns out that there is only 2 or 3 recycling plants in the UK that have the equipment to recycle coffee cups (the other 5 can’t) and that recycling coffee cups is complicated by the double-wall and mix of plastic and cardboard. In practice, although they carry logos that show they can be recycled, the vast majority of coffee cups do not end up being recycled.
7th Jan, 2018 Can we ask, what’s the rest of Europe doing?
14th Jan, 2018 Enter Frugalcup – the coffee cup that can be easily recycled anywhere and promises to hit Starbucks stores very soon.
Some people are expecting it to go like the 5p carrier bag charge, with customers being penalised for not remembering to bring their own cup with them. Other ideas include Coffee companies charging more for single-use takeaway cups (who would have thought of it?!) to cover increased recycling taxes. So far it’s just a recommendation, so you can lobby your local MP, perhaps take he/she out for a coffee…
We’re helping to deliver Special Customer experiences; why not reach out for help in 2018. If there was something that could have made life easier in 2017, what was it? Storage, manufacture, delivery, style…
For over 30 years we have worked along with our clients to produce an extensive range of successful promotional campaigns, and creative presentation products, that help our clients to build enduring brand loyalty and lifelong customers. Our customer focused, and friendly approach has become trusted by leading global brands and agencies, and we look forward to working with you and your colleagues again in 2018.
Recap on the highlights of 2017:
We’d like to wish our clients, friends and families the very best for the holiday season.
If you’re working, we’re not! We’re closed from Friday 22nd, returning to work on Tuesday 2nd January 2018.
If you can’t reach us on the phone during this time, please email or send an enquiry from our Contact us page, and we’ll be back in touch in January.
We believe in supporting charity, so this winter four of our team (Elspeth, Colin, Annabelle and Jeannette) participated in the NEXUS Winter Walkathon on Saturday 16th December, along the North Norfolk Coast.
The walkathon raises much-needed funds for three charities: Cancer Research, Rapid Relief Team and Medeshamstede Education Trust.
To sponsor us, the link is open until the end of December: Click here: https://mydonate.bt.com/fundraisers/boxcouk
In your market, who’s creating an experience that you only dream of.
What are they doing well? What is their brand doing for your key prospects, that your brand doesn’t do (yet)? We help brands to Win more by building presentation material that elevates the brand, whether we’re building Sample Presentation, Retail presentation, or launching your brand at a key event. (It’s all about where your brand is going next.)
What we offer to ensure you Win more…
We design branded packaging that’s perfectly aligned with the direction your brand is going.
This month we picked our bespoke designed Collection boxes, Ballot boxes and Leaflet dispensers. Can you buy standard collection boxes cheaper? You’re bound to be able to. Are they aligned with your brand? Yours to debate. For hours, until you’re bored.
When you use BoxcoUK you can expect an attention to detail that is second to none, helping you to build your brand presence and grow Sales.
Maybe we never thought about it – that packaging has actually shaped our lives – and made us think the way we do. For example, do you know Black Magic as chocolate?
Did you grow up on Mothers Pride and Mary Poppins, or Frosties and Five Alive?
Remember the brands that came and went like Tab and Dream?
We’re not claiming to have covered off on every piece of packaging through your era, but here’s a trip down memory lane…
Let’s face it, sometimes this happens, particularly when you’ve got a small team. Unavoidably everyone in the office needs time out, on the same day. This is most likely to happen when some of your most loyal staff are already away, and then someone else suffers a bereavement, at the same time as someone else had a doctor’s appointment booked, it goes on…
So how do you keep the office open? (when really it’s not!)
We’ve come up with a list, depending on how much notice you have, and how regularly this situation occurs.
If you have notice…
If you have no notice…
If this regularly happens…
Make sure your normal is OPEN.
Do you want something that’s different from everyone else’s gift of drink or chocolates?
Something that won’t cause offence, and won’t be forgotten, for all the right reasons?
Enter The Ultimate Office Sharer – a box of 24 Mince Pies – designed for B2B, celebrating success with Top clients, or Large Corporate gifting for staff and their families.
Each box contains 2 layers of 12 individually wrapped, freshly baked, mince pies in a display box with your company’s branding on.
Full information to download here.
To discuss further, please contact us
Nobody is far from a marketing message, a promotional email, or even an advertising text. The internet of things has become the resource for knowledge, searching new contacts and suppliers. LinkedIn has brought the commercial world closer together.
So…How do you differentiate yourself?
How do you keep your brand and products recognised?
How do you fly above your competition?
How can you win more customers like your current top customer?
The sales journey has changed, internet research has meant shorter buying cycles; customers approach with a broad knowledge of the products and the competitors before any conversation begins. So you’ve got to stand out, you need to place your company alongside the big brands.
With creative promotions and presentation you will inspire both your customers and your sales team, it’s a passport to improved customer relationships, and better customer experiences that convert into positive social media traffic. Take a walk through the pages of our brochure and find ideas and products that will enable you to land more business next year.
We look forward to working with like-minded teams and companies that believe in the success of bespoke promotions and presentation.
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts to include in your onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for you:
Chocolate Bar/Choc Orange
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (Black, White, Silver or Red), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, with added elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, email@example.com
Stay in touch Follow BoxcoUK company page on LinkedIn
Built for fixings, with a sweet delivery, the Pick ‘N’ Fix display box for Fixfast to launch their new range, got specifiers sucking…
Fixfast design and manufacture specialist fasteners and components for walls and roofs with Maximum reliability and Minimum fuss.
The fixings sample pack with a play on Pick ‘N’ Mix was designed to launch Fixfast’s innovative design of coloured fixings, sending a mix of coloured fixings and chews, for instantaneous impact with designers and architects specifing Fixfast.
Sample screws were inserted across the front of the sample pack, and with a thread across the back of the pack you could easily try them out, whilst sharing the sweets that lay in two compartments in the centre of the pack. Built as a lasting reference point as a display box, with the option to close the pack and store on a shelf.
Mike Napthine, Marketing Manager at Fixfast UK says
The Pick ‘N’ Fix box made a big impact with our clients and prospective architects when it was first delivered and still gets mentioned from time to time! BoxcoUK are easy to deal with, and I have no hesitation in recommending them.
Elspeth Devine, Production Team Manager at BoxcoUK says
With a fun and memorable delivery, the sample box became a display box for Showrooms, ultimately extending the life of the marketing campaign. Also memorable is the dizzy feeling that came from inserting 5000 coloured fixings into the front panel!
Do you miss the simple fun in life that came with Pick ‘N Mix?
Agree your customers may feel this way too? For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
The all-over branded sweet box was used when Festool needed a giveaway for prospectives attending their UK Truck Tour. Marketing Executive, Naomi Collett comments that the pack was different from sweet bags they already used, and had a premium feel – perfectly aligned to their passion for power and quality.
Festool’s passion for power tools has been in existence for more than 90 years, and today they share this fascination with users and fans.
The high-quality brand of Festool power tools embraces new generation technology to make life easier for professional tradespeople – helping to achieve perfect results faster.
Naomi Collett, Marketing at Festool says
The sweet box was used primarily as a giveaway to people attending our UK Truck Tour. We already had standard sweet bags, so we liked that it was a little different, and had a premium feel. BoxcoUK was great to deal with, a hassle-free process, with clear communications.
Ronnie Devine, Customer Experience Manager at BoxcoUK says
We selected the green and black sweet wrappers to suit Festool’s brand colours, a detail that we feel strengthened their brand identity, whilst delivering a box with maximum space for branding.
Do you lack power and innovation, to gain sales from your marketing?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.