Swopping flats, moving house, checking values? We’ve all used Rightmove for property at some point, so it might come as news that even Rightmove have to attract new clients…
Despite knowing about Rightmove, some Estate Agents were still holding back from using the online property portal. The challenge was to cut-through this resistance and communicate all the advantages of Rightmove. As Marketing Agency, BalloonDog describes this was a ‘tough nut to crack’ and their ultimate objective for Rightmove was to recruit 550 new clients.
To really engage with the key audience BalloonDog, working on behalf of Rightmove, needed something eye-catching and memorable; something that had to be opened.
With the help of BoxcoUK, this was made possible, with personalisation that carried through in five places. The unbranded outer with location-specific one-line teaser was engineered to ensure opening. Enclosed was personalised literature and a personalised ‘For Sale’ sign with compelling local statistics embedded in a garden fence. This demonstrated the risk of ‘missing out’ on the power of listing property on Rightmove.
With the fear of ‘missing out’, demonstrated by relevant and compelling personalised information Rightmove achieved a massive 651 new prospects – out of 2000 personalised mailings. This was a response rate of 32.6%, with a value to Rightmove of around £190,000 per month.
Ronnie Devine comments for the BoxcoUK team
“It’s this level of personalisation and attention to detail that really pays off. The fulfilment was all in-house with the Account Manager on-hand to oversee it and ensure that the finished product was perfect.
We’re really excited with the outcome for Rightmove – Another fantastic result thanks to great branded presentation solutions – the 32% response rate speaks for itself and the amount of new business they achieved is simply phenomal.”
Wanting to make the Rightmove for your brand?
For highly effective training & marketing communications that Win more…
Call BoxcoUK on 020 3011 0211 and arrange an appointment.
Well spotted Adrian
On sale at John Lewis, in Oxford Street
Creative packaging for Liquor, designed to last the journey.
Whilst there might be other teams out there that have bulk packaging, in stock, on the shelf, we don’t.
At BoxcoUK, we think the first time packaging should be ‘off the shelf’ is when you reach for it in the shop. That’s why we design and build packaging in sympathy with your brand.
We worked with Signet Seals on this packaging, visit signetseals.com to name, seal and build the brand.
Perhaps we can help you to get your products “off the shelf”?
Win more…Contact the team on 020 3011 0211, or send us a message Contact us
We never said that planning a Marketing Campaign was easy, but choosing who to partner with (and to actually make it happen!) is really simple when your ideas are explained and aligned… At BoxcoUK we have a mission for you to Win more, and that’s part of why every project that goes through has an Account Manager assigned.
Your Account Manager will personally be on site overseeing the packing, collation and distribution of your Marketing Campaign. The benefit to you is peace of mind. You can have confidence in our Complete Fulfilment service which carries through from concept to completion, design to dispatch, all under the same dedicated Project Management Team.
As part of the Complete Fulfilment Package, we can offer the following:
Mailmerge from Excel/csv.
Hand-pick and pack
Collating and sorting
Decanting and re-packaging imported products
Storage and dispatch
To discuss this service further – please contact Ronnie Devine – Tel 020 3011 0211
The desire for coverage, unbelievable complexion and a refreshing look drove BoxcoUK to create this luxury presentation pack for Revlon.
Pressed powder…, Blends seamlessly… ‘Dare to wear’ was the fitting slogan that Beauty Seen PR used to launch the new makeup range so refreshingly light that it melts right in, creating a fresh, even look that only comes from Revlon.
Attention to detail
Perfecting the pack, BoxcoUK added edge stitching to the paper overboard pack, with magnetic closure and foam inlay which was cut to hold brushes & samples… Pure luxury.
Flush with the lid of the pack, recipients of the pack (Magazine Editors & Beauty Bloggers) were able to try for themselves and look in the mirror… straight away.
Charlie Ross, Senior Account Executive at Beauty Seen PR, comments
“This pack was engineered by BoxcoUK with a luxury finish that suited the Revlon Nearly Naked launch. Overall, really happy with the outcome, would definitely recommend BoxcoUK for their creative ideas and attention to detail, Thanks.”
Ronnie Devine, comments from BoxcoUK
“A perfect example of a big brand (Revlon) launching a new product to an existing clientele, with very effective PR (Thanks to Beauty Seen). Like a lot of the projects BoxcoUK gets involved in, it was highly creative and one-off.”
Is your care of clients only skin-deep?
We all know keeping clients is really important, and getting referrals is golden. That’s why we’re here to help you win more of them… 3 more like your best. Putting time and effort into marketing with real thud-factor and real ROI… Wow, that’s something to tweet about! For highly effective training & marketing communications that Win more… Call BoxcoUK on 020 3011 0211.
For help with fashion & beauty PR, visit Beauty Seen www.beautyseenpr.com and for Revlon, visit www.revlon.co.uk
Duraflor have a stand at CDW 2015… and a brand new showroom at 47 Gee Street, London. (This bit’s staying!)
The Design Hub Clerkenwell Showroom opened this week, on Tuesday, and has been “very well received”, just along the road from the CDW festival (Clerkenwell Design Week)!
With designs from Metalicon, Formetiq, Creatif, V-Tec and Supawood ranges, the showroom at 47 Gee Street promises to be full of design, inspiration and practicality.
BoxcoUK produced the carpet samples on backing cards (pictured below) and delivered to site… in the nick of time. Craig – they look great.
In your organization, do you focus on customer acquisition or customer retention?
Did you know?
An enquiry from an existing customer, has a 60 – 70% chance of becoming an order, in oppose to a new enquiry from a Google search with only a 20% chance of turning into an order.
Customer retention put simply is “maintaining existing customers”.
Maintaining a satisfied and loyal customer is all about their experience. We have all had good experience, and very good experience, and possibly some negatives which we prefer to forget about!
The internet is creating ever shorter buying cycles, with access to information and reviews helping decision makers to close on projects. Your opportunity for experience is being compressed into less time than ever. Even “first impressions” may be out of your immediate control. The first impression of your company may be a personal recommendation in a coffee shop, it may be your website, or your Linkedin profile. There’s a good chance that by the time you speak with the customer they have been convinced about you already!
So when you have finished a project or resolved their requirement with your product, give them a Welcome pack. Always expect to do business with them in the future. All your customers have a network of colleagues and contacts, and a Welcome pack will guarantee that they share their experience with their network, and become a promoter for your business.
Download our brochure Where Presentation Takes Off
This Marketing Week live we launched our Welcome Packs for New Clients, New Sponsors, New Members, New Students, New business… For those of you who visited the show, it was good to meet you.
To contact a member of the team, simply use the email addresses that came out on the book mark, with the new catalogue.
Why Because this is Where Presentation Takes off – Visit Stand MF25 for BoxcoUK and Client Welcome Packs. Elsewhere there’s networking sessions, Marketers Unite. Keep up to date, stay ahead of the competition, meet the experts.
What Marketing Week Live – Not long now – Register by Tuesday 28th, 5:30pm, click here
Where Olympia London, Hammersmith Rd, London W14 8UX – Stand MF25 on First Floor
When Wednesday 29th April, 9:30am-5:30pm & Thursday 30th April 9:30am-5pm
How By bus, Hammersmith Road: 9, 10, 27, 28; Holland Road: 49; North End Road: 391. By tube, It’s a short walk from Barons Court on the Piccadilly Line.By train, Mainline trains from Watford Junction and Clapham Junction and Overground trains from Shephards Bush to Kensington Olympia.
In this world of international travel, and multichannel marketing, decision makers are being targeted from every direction. Nobody is far from a marketing message, a promotional email, or even an advertising text. The internet has become the resource for knowledge, searching new contacts and suppliers. LinkedIn has brought the commercial world closer together. So how do you differentiate yourself? How do you keep your brand and products recognised? How do you fly above your competition? How can you win more customers like your current top customer?
The sales journey has changed, internet research has meant shorter buying cycles, customers approach with a broad knowledge of the products and the competitors before any conversation begins. So you’ve got to stand out, you need to place your company alongside the big brands.
Welcome to BoxcoUK where we believe in creative presentation.
With creative promotions and presentation you will inspire both your customers and your sales team, it’s a passport to improved customer relationships, and better customer experiences that convert into positive social media traffic.
Take the first step by visiting our stand at Marketing Week Live and find ideas and products that will enable you to land more business next year.
Client Welcome Packs
Meet the BoxcoUK team and discuss your brand and requirements
Olympia London, Hammersmith Rd, London W14 8UX
Stand MF25 on First Floor
Wednesday & Thursday next week
Wednesday 29th April, 9:30am-5:30pm
Thursday 30th April 9:30am-5pm
Members of the Sales, Studio and Despatch teams are undertaking a wide range of vocational courses from NVQ Level 2 covering a full range of Customer Service training. Subjects such as correct use of language when dealing with customers, writing really polite emails, and customer support lead times are covered.
Jeannette Jones comments for the team
We are enjoying the Customer Service training sessions, and I think we’re seeing some real progress happening here in terms of corresponding with clients and perhaps recognition in some areas that we’ve already been doing well in. Putting this down on paper and getting a mark for it is really achieving great results for the overall team.
I’d say the team are strongly motivated to support customers from the moment they ring or arrive and we’re seeing a follow through to despatch and aftersales support, engendering a fantastic experience to our whole customer base.
Get an idea, they’re out there like butterflies…or daisies!
For original ideas on store decoration, call us on Tel 020 3011 0211
With over 15 years experience in digital and integrated advertising in major London Advertising Agencies. As Creative Director, Robin will be a vital player in the creative team here with skills in Art Direction, Copywriting and Design. To read more, click here
To contact Robin, call BoxcoUK on 020 3011 0211
We’re exhibiting at Marketing Week Live – Wednesday 29th and Thursday 30th April, 2015.
To visit Marketing Week Live website, click here
We look forward to seeing you there.
Wednesday 29 April 2015 | 9:30am – 5.30pm
Thursday 30 April 2015 | 9:30am – 5:00pm
We’re pleased to be sending this live after a long design period and would like to apologise for the decay of the old website, whilst you waited for this one. If there’s anything we can help you find on our website, anything you’re missing, please do not hesitate to contact us.
We look forward to helping You Win more… With our full range of branded packaging & presentation services
* Bespoke Promotional Products: New Client Welcome Packs
* Innovative Disruptive Marketing Communications
* Complete Fulfilment in-house with Account Manager to oversee
* Storage and despatch facility from London
* Unique Product Packaging for High End Luxury Products
* Point of Sale & Display, Bespoke Solutions
* Retail Presentation Materials for Instore & Online
* Custom-made Stationery Products including Presentation Binders