Knauf Case Study

Building brand recognition

See how Knauf spread the word about the new apertura acoustic wall board

A new product innovation from Knauf, the new Aperture range of Acoustic Wall Board. There is a range of 14 different profiles and this needed communicating to the Architects and Specifiers. Working as a team with the marketing department at Knauf we prototyped, trialled and finally produced a die cut card swatch, bound in the corner, with a page demonstrating each of the profiles in actual size, and then packed the swatch in a fully branded presentation postal box alongside a real sample of the product and the range brochure. These were then distributed to the Architects on request.

Effective marketing…did you hear?

Focusing on:

  • Sample Presentation Packs
  • Tender Presentation Packs

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