See how Knauf spread the word about the new apertura acoustic wall board
A new product innovation from Knauf, the new Aperture range of Acoustic Wall Board. There is a range of 14 different profiles and this needed communicating to the Architects and Specifiers. Working as a team with the marketing department at Knauf we prototyped, trialled and finally produced a die cut card swatch, bound in the corner, with a page demonstrating each of the profiles in actual size, and then packed the swatch in a fully branded presentation postal box alongside a real sample of the product and the range brochure. These were then distributed to the Architects on request.
Effective marketing…did you hear?