How to get maximum attention with viral and disruptive press and media
We created this PR and Media pack in conjunction with the PR team for Warburtons, it can sing, spin, spring, and be eaten. By promoting the Warburtons Pancake Possibilities Pack to a selection of active bloggers on Mumsnet, we actually reached over 1,000,000 Mums in the run up to Pancake Day. When opened an imitation pancake was launched from each corner of the lid, the box began to play the theme tune ‘Imagination’ from Willy Wonka, via a light activated sound chip, then inside the lid you could spin to select your toppings and share the pancakes.
It’s a tough life being a pancake…