June 2018

What style of box do I need?

That’s a good question.

Firstly ask yourself: Why do I want to put this product in a box, or better still why do I want to improve the presentation of my product?  Why isn’t everything served in brown bags or simply shrink-wrapped and distributed??

Is it going to do what you want it to do?  Improve your brand, sales volume, perceived value, recognition, longevity.  If it were boxed better can you charge more for it, or is your product the same as any alternatives.  Are you looking to enhance your product value, and promote your brand?

If your product is “me too”, what will the packaging add to it?  Is your product good enough to be put into a box?

We all know the products we love unpacking and, we may never have thought about it before but, it’s probably because the packaging is so nice, it’s an experience to open it…

“Boxes” vary in quality, feel, and style, and suit very different purposes.  What’s good for the iPhone, probably won’t suit a mail order Dog worming product.

At BoxcoUK we are a team of consumers and box designers and ideas people that enjoy listening and sharing ways to enhance products through presentation. And if we don’t think a box is the best option we’ll tell you why, we only make boxes to improve your business.

 

We only make boxes to improve your business.

 

Take a look at the other packaging in your market, our gallery is a great place to start and will no doubt give you many ideas.

Now you’ve decided that a box is a must, we want to talk through some ideas around your products and the styles of box that could work – please call us on 020 3011 0211.

In upcoming blogs, we will be going through various different types of box, the pros & cons of using each style, and the options for print and finishing.