Category: 2019
Thank You for your business in 2019, and here’s a cheer to next year!
Thanks to your support we have been able to support a few of our favourite charities this year: Great Ormond Street, British Red Cross, Cancer Research UK, Smile Train, BHF, SSAFA (the Armed Forces Charity) and the East Anglian Air Ambulance.
CHRISTMAS HOURS
We are closed from midday on Tuesday 24th December
returning Thursday 2nd January 2020
Is your packaging aligned to core values, conceivable for the consumer?
As we enter 2020, Consumers are becoming increasingly conscious of brands: Luxury, earthy or otherwise; with scrutiny of packaging being high on the agenda. First impressions count has never been truer.
They’re balancing their own values with sustainability, asking questions like: Will this product, service or luxury be available to generations to come? What is the long-term prognosis? Can this packaging be recycled or reused rather than wasted on rubbish heaps that we’re seeing in the news; or worst still, the scam of joining rubbish dumped off-shore.
Undoubtedly packaging still has it’s place: for Protection in delivery (delivering without damage), Presentation of the brand (for enhanced value, gaining an emotional connection and communicating with the consumer) and Security (so it reaches the consumer without being tampered with).
Balancing the protective packaging side of delivering products with over-protection and increased waste is an all-time belly ache for Packaging designers. Too much protection is seen as over-gilding and wastefully filling up our bins.
Presentation of the brand is all about making the core-values of the company align to the delivery of the product. Earthy products can’t come in plastic.
Security is going to depend very much on what, the weight, and how you’re delivering.
Team survival kit, including Doritos and Pepsi Max to put some real fizz back into the team.
Environmental Product packaging created in Kraft e-flute corrugated and screen printed in dark brown, with the product packed in wood wool.
Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the consumer.
In brief, it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.
Are you looking to be more aligned for 2020? Reach out and Contact us
Was this your scariest October ever?
The #HARIBOShareTheScare Halloween box was a Spooktacular PR drop designed to showcase the frightfully good HARIBO range during the countdown to this hugely popular occasion.
With its creak and boo, it certainly delivered a hair raising smile this Halloween.
Spooktastic, delicious, yummy sweets!
The HARIBOO box designed by HARIBO looked just like a trick or treat door. But, it was the inside that held all of the surprises this Halloween – with its ghostly creak and a delayed boo.
Just as you would imagine, the recipients reacted with a sweep of social content.
We’re all ready for our ‘Trick or Treat’ callers this Halloween thanks to Haribo – “We’ve got some Yummy little treats to hand out” – wrote Christine – Mummy of 3 Diaries; “Spooktastic delicious yummy sweets!” wrote ET (Eileen Teo from home), “My fave kind of PR packages!” wrote Con Con @Nagginsnnotions, “Thank you Haribo UK for our amazing #HARIBOShareTheScare box Bring on the Trick or treating!” – best Magazine on Facebook.
Just see what Grace at “Eats Amazing” performed with the pack
#HARIBOShareTheScare on Twitter
#HARIBOShareTheScare on Facebook
#HARIBOShareTheScare on Instagram
Have you got a product or service that you need to Share on Social? Don’t stay scared, step over and Contact us
Could it be Crumpets or Toasties?
From our family to yours… the Advent Calendar was made for Warburtons to dish out to PR teams.
Designed to take sliced white, wholemeal, pancakes and crumpets, within 5 compartments, the pack was baked to keep Warburtons front of mind through the busiest season of all.
Each pre-cut flap had room for a marketing message and within it lay the bread product, fresh from the bakery, and sealed to keep it fresh in delivery.
PR activity is enriched with creative presentation to inspire bloggers and journalists to comment and promote your products.
Explained in layman’s terms (with apologies to Layman!)
The following was written to assist a friend who recently started work, and called himself a Marketeer…
“Account Manager” – I will only look after you if my Manager has past you across
“Brand Manager” – I check you haven’t spelt our company name wrong
“Business Development… [Manager/insert]” – I visit exhibitions and Google new Clients
“CEO / Managing Director / Director” – I am pretty important, there really isn’t anyone higher up than me
“Chairman” – I come into the business once a month for a board meeting
“Corporate… [insert]” – this is a business and I work here
“Creative… [insert]” – I have all the ideas
“Database Manager” – I am good at Excel
“Digital… [insert]” – I stare into a screen all day
“…Excellence” – I just won an award
“Head of… [insert]” – I look after my Office/team/area/plant really well
“[insert]… Doctor” – I mend things that need fixing
“[insert]… Manager” – I look after a small area of the business that no one else looks after
“[insert]… Specialist” – I am new out of University
“[insert]… Trainee” – I’m new
“IT” – I have a hectic life looking after everyone else’s computers
“Logistics Specialist” – I look after the servicing of the company cars
“Marketeer” – I completely harass people
“Marketing Assistant” – I get stuff done
“Marketing Coordinator” – I make sure that the Marketing Assistant gets stuff done
“Marketing Executive” – I tell the Marketing Coordinator what stuff needs to be done
“MD” – I’m a one man band, and far too busy to type Managing Director
“Owner / Founder” – However many other people work for the same company, don’t forget that I started this
“PA to [insert]” – I am seriously hard working
“Partner” – I teamed up with a friend and have spent my money / life / effort on this
“Production Director” – I look after a team of people that do all the work
“Quality Control Manager” – I double check other people’s work
“Regional Director” – I go round smiling at all our branches/sites/teams
“Senior… [insert]” – I’ve been at work a while, way back before you millennials
“Systems Quality Assurance Manager” – I check other people’s work
“Team Leader” – I am the only person in the team who you can speak to
No doubt there are more, but these are my favourite!
How to pack the perfect Onboarding Kit
First and foremost, what is “onboarding”?
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Just Eat onboarding pack
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
Paddy & Scott’s onboarding desk set up
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
1.Your company strategy, culture, overview, brochure
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
2.Were there any perks you discussed in the initial stages that you could elaborate on
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
3. Explain what a typical day will be like
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts you could include in your Onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for your brand:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, business@boxcouk.com
Stay in touch Follow BoxcoUK company page on LinkedIn
A peak at the PEK
The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact. An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.
Welcome New Club members, or to make new staff welcome.
An unforgettable presentation for house builders and property developers.
Good for events, and financial companies.
Are you unlocking the potential with a bespoke and branded Welcome pack?
Call today to discuss your requirements 02030110211
Totally customisable design
From first contact with you, clients need to feel your brand.
Give them a simple folder/handout/something tangible to walk away with, and you’ll be surprised how much people keep on to.
It feels warming for people who have made the effort to come to you, to then receive something in return, bedding in the start of a longer-term relationship.
Make sure to include how the client can access your product or service later – so often we think this part is ever so basic (“it’s all online”) but unless you spell it out, you leave room for hot potential clients to Google you/or your product and service, and find an alternative website to source from.
Simply include a print-off that has the contact details you hold for them, the client number automatically generated by your system, and maybe use this number for them to access your product or service later.
As long as your information feels worthwhile, and the delivery is carefully aligned to your brand values, then the number of clients returning is set to increase, and long after your system is set to retain data, and their original details.
To discuss your situation, why not contact the team here on 020 3011 0211
Why choose BoxcoUK?
If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.
At this point some people will think “Ok, cool. We don’t do anything 3-dimensional, only digital.” The same people use brown boxes to send stuff out. We’ll it’s not marketing is it? Enough said.
Our sweet spot comprises of Print, Packaging and Marketing experience.
This is at the grass routes of everything we do here, playing a smaller but still vital role.
Excellent quality print for all applications means we’ll advise you on what’s best for your brand and your project – from Litho to laminate, Digi-print to dogtooth, Flood-coat to flexo.
Maybe you’ve seen an effect you’d like?
Packaging
When we say Packaging, we don’t just mean a warehouse full of brown boxes and bubble wrap.
We mean mostly Creative and mostly Cardboard solutions that promote.
(We’ve been using cardboard to create all sorts of things, including Presentation Packaging, since as far back as the early 1990s.)
Marketing
It’s what we eat, drink, and breathe here. It’s probably the top reason why we don’t sell boring boxes, because everyone who works here has a role in Marketing.
Part of this sweet spot, is that we’re as concerned as your CFO that there’s a return on the marketing you do. Believe us, good marketing is great for organisations. Without it, they don’t survive.
We’ll try to promote your marketing message in everything we produce for your brand.
Where else can you find advice on print, packaging and marketing in one place?
To talk more, simply schedule an appointment
So what has that got to do with the question “Why choose BoxcoUK?”
Because this is our little sweet spot, and we’re real people you can talk to.
If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”. At this point some people will think – “Ok, cool. We don’t do anything 3-dimensional, only digital.” The same people use brown boxes to send stuff out. Well, this isn’t marketing is it?
Digital doesn’t delight customers all on its own.
We are nearly the first to back digital, but digital doesn’t delight customers all on its own. People come recommended, by word of mouth from friends or trusted advisors (“everyone else is doing this stuff”), they’ve either seen, heard, smelt, tasted or touched it. Yes, for sure digital is big, but it’s not everything. Even MailChimp now offer postcards, supermarkets give out tasters, dentists’ give out sample packs.
Are you taping into your clients 6th sense?
We believe in a mix of digital and tangible marketing – too much digital in the mix and customers switch off through lack of experience with your brand.
Do you want to create something tangible?
Where else can you find advice on print, packaging and marketing in one place? To talk more, simply schedule an appointment
From concept to completion, we’re here to help you
Tick off a redesign on packaging early in the year. Well maybe not a complete redesign, but we’re happy to help with your packaging problems, however big or small they seem.
You can phone us on 020 3011 0211 (if you’d like help right this minute – a little like dialling 999), or simply set up a time that suits you.
Phone 01923 220055 | Email business@boxcouk.com
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BoxcoUK Limited - Company Number 09914284. Registered Office Address: 59 Turbine Way, Swaffham, England, PE37 7XD.
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