The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year. For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you. The warm fuzzy feeling going on around giving has got to fit with your brand.
To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.
To make it simple, you shouldn’t pick gifts that conflict with your brand. If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine. Why ever not? Because these foods are, sadly, associated with indulgence and excessive eating.
Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers. These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running. Remember them, at least once a year.
And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas. That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.
Really your gift should epitomise your brand.
Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Really your gift should epitomise your brand. For this you need to think about how others see your brand. Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away. Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).
This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one. (We firmly believe it beats most of the list below for originality and share-ability!)
Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you. The gift should really be proportionate to orders placed. In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity. Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.
Back to the topic of “What to give”… Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.
Top Christmas Giveaways for Corporate companies
- Phone charger
- Bobble hats
For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.
THE ULTIMATE OFFICE SHARER
– Designed for your Top performing clients and team
– A display box with your company’s branding
– Arrive ready to share
– Fine Luxury deep dish mince pies from the Cheshire bakery
– Individually wrapped for freshness
– A gift that won’t be refused!
Available in boxes of 12 or 24 mince pies!
Mailing outer – We can securely package each box with bubble wrap in a mailing outer, individually addressed to clients (please supply names on an excel list), £1.99 per box. Individual dispatch, price on application.
Branding & Design – Design Guides will be provided upon receipt of order. If you don’t have an in-house design team, we can design for £125.
IT’S PIE TIME YOU ORDERED!
Making and baking dates for 2020: Order deadline Friday 25th September / Design deadline Friday 2nd October / Delivery from Tuesday 17th November
TAKING ORDERS NOW FOR 2020
We’re recommending that you ask your top clients to tell you what you stand for.
By conducting a simple survey with our clients, we discovered that many of them didn’t know what else we did… (This was finding Number 1)
So we started including an abbreviated list at the foot of our monthly marketing idea-mails, below we’ll talk you through it visually*.
We also discovered that it is Sales Teams that LOVE us! (Finding Number 2)
Is that surprising, when we’re here to help Marketing teams, to stay loved by Sales; Win more and Get Results? (This then benefits both the Marketing and Sales teams.) In short, we do their job for them.
In short, we do the Sales job for them.
Branded Presentation of Goods for Promotion Sample Presentation, Product Launches
Packaging that works Magic for your Brand
New Client Welcome Packs so Sales teams can step out with confidence, making a great first impression
Onboarding packs, on-brand, perfect PR for HR
Unique sample presentation for the ultimate promotion of your brand
Send samples of your product straight to the Decision maker
Original and Creative promotional items never seen before
Products to talk about – say “Hello” and “Thank You” and generally Shout about you
Winning client confidence with outstanding quote presentation
Products that Win Projects
Innovative & unforgettable Helping our clients to get their point across, through innovative direct mail, an effective way to communicate your all-important Unique selling propositions
Time-critical and Time sensitive Promotions
We oversee fulfilment in-house ensuring that Mail reaches destination on the date designed
Physical Mail-Merge – We oversee fulfilment in-house
We work with you to ensure that your message is carried through
Get your message to the End User / Consumer
Ideas that Work & Win
Designed with the brand in mind we produce product packaging, for industrial, retail and OEM
Bringing your whole idea together in one box
Out-of-the-box Product Packaging ideas that Promise Off-the-shelf Sales
Not-so-standard Presentation Packaging
As unique as your brand
Not just shelf-packaging! But purpose built and designed to slide into the sock drawer
Make a big hit with Counter top displays and display cubes in a range of sizes, along with coin collecting boxes and leaflet dispensers
Keep Your Brand out there
Stay in control of your products – Keep things tidy when they are on display at your Distributors
Please take one
Product Packaging that becomes Display Packaging – Branding all the way
Raising awareness of forth coming events & offers
Easy off the stock options or branded for the Ultimate Customer Experience
Packaging to enhance the Unboxing Experience
We are the manufacturers of the Polysmart collection, the Overboard range and the Alusmart system.
With a range of regular and unique styles available for personalisation to improve your presentation, including ring binders, document wallets, portfolios and bespoke solutions to enable your business efficiency.
Document wallets – Sign Up takeaways
Branded Presentation Folders & Files
Going Global? Take your brand with you
Training tomorrow’s World with your Corporate Image
Bringing everything together for you & your client – We call it a Win-Win situation
To discuss your brand needs, call us on 020 3011 0211
We are still open!
We’re finding that a Can-do attitude helps 💪
Our office staff are working from home but our Warehouse is fully operational, maintaining Government guidelines regarding social distancing and hygiene.
Please find below some of the things that we Can do. For help with Packaging or fulfilment, please reach out using the form on our Contact us page.
Visit the Boxco Gallery for ideas
For help with Packaging or fulfilment, please reach out using the form on our Contact us page.
You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.
A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike. The box relaxes to become like a tray when the lid is taken off, with all over space for branding.
The box becomes a tray when the lid is taken off
Boxes supplied made up and sweet wrappers can be brand-matched.
Reach out and discuss your brand-building giveaways
Phone 020 3011 0211