Swopping flats, moving house, checking values? We’ve all used Rightmove for property at some point, so it might come as news that even Rightmove have to attract new clients…
Despite knowing about Rightmove, some Estate Agents were still holding back from using the online property portal. The challenge was to cut-through this resistance and communicate all the advantages of Rightmove. As Marketing Agency, BalloonDog describes this was a ‘tough nut to crack’ and their ultimate objective for Rightmove was to recruit 550 new clients.
To really engage with the key audience BalloonDog, working on behalf of Rightmove, needed something eye-catching and memorable; something that had to be opened.
With the help of BoxcoUK, this was made possible, with personalisation that carried through in five places. The unbranded outer with location-specific one-line teaser was engineered to ensure opening. Enclosed was personalised literature and a personalised ‘For Sale’ sign with compelling local statistics embedded in a garden fence. This demonstrated the risk of ‘missing out’ on the power of listing property on Rightmove.
With the fear of ‘missing out’, demonstrated by relevant and compelling personalised information Rightmove achieved a massive 651 new prospects – out of 2000 personalised mailings. This was a response rate of 32.6%, with a value to Rightmove of around £190,000 per month.
Ronnie Devine comments for the BoxcoUK team
“It’s this level of personalisation and attention to detail that really pays off. The fulfilment was all in-house with the Account Manager on-hand to oversee it and ensure that the finished product was perfect.
We’re really excited with the outcome for Rightmove – Another fantastic result thanks to great branded presentation solutions – the 32% response rate speaks for itself and the amount of new business they achieved is simply phenomal.”
Wanting to make the Rightmove for your brand?
For highly effective training & marketing communications that Win more…
Call BoxcoUK on 020 3011 0211 and arrange an appointment.
Well spotted Adrian
On sale at John Lewis, in Oxford Street
Creative packaging for Liquor, designed to last the journey.
Whilst there might be other teams out there that have bulk packaging, in stock, on the shelf, we don’t.
At BoxcoUK, we think the first time packaging should be ‘off the shelf’ is when you reach for it in the shop. That’s why we design and build packaging in sympathy with your brand.
We worked with Signet Seals on this packaging, visit signetseals.com to name, seal and build the brand.
Perhaps we can help you to get your products “off the shelf”?
Win more…Contact the team on 020 3011 0211, or send us a message Contact us
We never said that planning a Marketing Campaign was easy, but choosing who to partner with (and to actually make it happen!) is really simple when your ideas are explained and aligned… At BoxcoUK we have a mission for you to Win more, and that’s part of why every project that goes through has an Account Manager assigned.
Your Account Manager will personally be on site overseeing the packing, collation and distribution of your Marketing Campaign. The benefit to you is peace of mind. You can have confidence in our Complete Fulfilment service which carries through from concept to completion, design to dispatch, all under the same dedicated Project Management Team.
As part of the Complete Fulfilment Package, we can offer the following:
Mailmerge from Excel/csv.
Hand-pick and pack
Collating and sorting
Decanting and re-packaging imported products
Storage and dispatch
To discuss this service further – please contact Ronnie Devine – Tel 020 3011 0211