The following was written to assist a friend who recently started work, and called himself a Marketeer…
“Account Manager” – I will only look after you if my Manager has past you across
“Brand Manager” – I check you haven’t spelt our company name wrong
“Business Development… [Manager/insert]” – I visit exhibitions and Google new Clients
“CEO / Managing Director / Director” – I am pretty important, there really isn’t anyone higher up than me
“Chairman” – I come into the business once a month for a board meeting
“Corporate… [insert]” – this is a business and I work here
“Creative… [insert]” – I have all the ideas
“Database Manager” – I am good at Excel
“Digital… [insert]” – I stare into a screen all day
“…Excellence” – I just won an award
“Head of… [insert]” – I look after my Office/team/area/plant really well
“[insert]… Doctor” – I mend things that need fixing
“[insert]… Manager” – I look after a small area of the business that no one else looks after
“[insert]… Specialist” – I am new out of University
“[insert]… Trainee” – I’m new
“IT” – I have a hectic life looking after everyone else’s computers
“Logistics Specialist” – I look after the servicing of the company cars
“Marketeer” – I completely harass people
“Marketing Assistant” – I get stuff done
“Marketing Coordinator” – I make sure that the Marketing Assistant gets stuff done
“Marketing Executive” – I tell the Marketing Coordinator what stuff needs to be done
“MD” – I’m a one man band, and far too busy to type Managing Director
“Owner / Founder” – However many other people work for the same company, don’t forget that I started this
“PA to [insert]” – I am seriously hard working
“Partner” – I teamed up with a friend and have spent my money / life / effort on this
“Production Director” – I look after a team of people that do all the work
“Quality Control Manager” – I double check other people’s work
“Regional Director” – I go round smiling at all our branches/sites/teams
“Senior… [insert]” – I’ve been at work a while, way back before you millennials
“Systems Quality Assurance Manager” – I check other people’s work
“Team Leader” – I am the only person in the team who you can speak to
No doubt there are more, but these are my favourite!
First and foremost, what is “onboarding”?
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
1.Your company strategy, culture, overview, brochure
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
2.Were there any perks you discussed in the initial stages that you could elaborate on
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
3. Explain what a typical day will be like
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts you could include in your Onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for your brand:
Chocolate Bar/Choc Orange
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, firstname.lastname@example.org
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