The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year. For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you. The warm fuzzy feeling going on around giving has got to fit with your brand.
To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.
To make it simple, you shouldn’t pick gifts that conflict with your brand. If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine. Why ever not? Because these foods are, sadly, associated with indulgence and excessive eating.
Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers. These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running. Remember them, at least once a year.
And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas. That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.
Really your gift should epitomise your brand.
Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Really your gift should epitomise your brand. For this you need to think about how others see your brand. Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away. Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).
This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one. (We firmly believe it beats most of the list below for originality and share-ability!)
Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you. The gift should really be proportionate to orders placed. In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity. Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.
Back to the topic of “What to give”… Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.
Top Christmas Giveaways for Corporate companies
- Phone charger
- Bobble hats
For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.
You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.
A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike. The box relaxes to become like a tray when the lid is taken off, with all over space for branding.
The box becomes a tray when the lid is taken off
Boxes supplied made up and sweet wrappers can be brand-matched.
Reach out and discuss your brand-building giveaways
Phone 020 3011 0211
Enter the 12-pack Mince Pie Promo… NEW PDF DOWNLOAD WITH ORDER INFO
To join our already popular 24-pack, you can now choose which size best suits your clientele.
Along with this change, we also have new dates for 2018 which bring delivery sooner (now 3rd week of November), giving you longer to deliver your Christmas gifts to your top clients and friends.
Why choose the 12-pack?
Why choose the 24-pack?
Our popular Mince Pies are back, and this time there’s the option to order in boxes of 12, for those brands targeting a smaller section of clients.
Branded as before, with your company details, these branded boxes of Mince Pies are the Ultimate Office Sharer, and a sure recipe for getting your name talked about by happy and satisfied clients.
Put a mark in the sand, or snow(!), and secure yours now for Christmas 2018.
Ordering now, will mean:
✔ You receive reminders later in the year re. artwork, delivery and payment
✔ Your gift list for Christmas 2018 is sorted
✔ Happy customers – the best form of gaining repeat business
All you have to do is email our Sales team to ensure you don’t miss out on your very own branded mince pie boxes, “the Ultimate Office Sharer” for your clients this Christmas firstname.lastname@example.org
We had thought it was untaxable; a Coffee culture that swept the UK, replacing Pubs and, becoming our new, and favourite, social venue. Now, with a growing 2.5 billion empty plastic-coated coffee cups, getting into rubbish tips, it prompts a recommendation that the government step on them.
5th Jan, 2018 – MPs on the Environmental Audit Committee have recommended the Government to introduce the “latte levy” of 25p per disposable coffee cup purchased, to cover improvements to the UK’s reprocessing facilities and “binfastructure” according to Mary Creagh, chair of the Environmental Audit Committee.
The proviso is that if the number of single-use (non-recyclable) cups doesn’t decrease sufficiently, then there could be a ban on non-recyclable coffee cups by 2023.
In his November budget, the Chancellor Philip Hammond supported charges on single-use plastics (which includes non-recyclable coffee cups) and from 2017 at Cardiff University, researchers concluded that charging 25p for every coffee cup would help cut the number used by up to 300million a year.
The boss of Suez Recycling however, calls for a wider, joined up reform, to shift the responsibility back to the Coffee-cup producers, saying the Latte Levy won’t be enough. David Palmer-Jones says that disposable coffee cups only represent a small fraction of the national annual tonnage of card and plastics waste.
Days before the report, on 2nd Jan, Pret A Manger announced that they would start offering a 50p discount on hot drinks if customers bring their own cup (it has been 25p). The same day, Starbucks said it would start a three-month trial of a 5p paper cup charge in up to 25 London shops, starting from February. (Incidentally, only in November 2016, Starbucks withdraw their discount for customers bringing their own cup.)
It turns out that there is only 2 or 3 recycling plants in the UK that have the equipment to recycle coffee cups (the other 5 can’t) and that recycling coffee cups is complicated by the double-wall and mix of plastic and cardboard. In practice, although they carry logos that show they can be recycled, the vast majority of coffee cups do not end up being recycled.
7th Jan, 2018 Can we ask, what’s the rest of Europe doing?
14th Jan, 2018 Enter Frugalcup – the coffee cup that can be easily recycled anywhere and promises to hit Starbucks stores very soon.
Some people are expecting it to go like the 5p carrier bag charge, with customers being penalised for not remembering to bring their own cup with them. Other ideas include Coffee companies charging more for single-use takeaway cups (who would have thought of it?!) to cover increased recycling taxes. So far it’s just a recommendation, so you can lobby your local MP, perhaps take he/she out for a coffee…
We’re helping to deliver Special Customer experiences; why not reach out for help in 2018. If there was something that could have made life easier in 2017, what was it? Storage, manufacture, delivery, style…
For over 30 years we have worked along with our clients to produce an extensive range of successful promotional campaigns, and creative presentation products, that help our clients to build enduring brand loyalty and lifelong customers. Our customer focused, and friendly approach has become trusted by leading global brands and agencies, and we look forward to working with you and your colleagues again in 2018.
Recap on the highlights of 2017:
Nobody is far from a marketing message, a promotional email, or even an advertising text. The internet of things has become the resource for knowledge, searching new contacts and suppliers. LinkedIn has brought the commercial world closer together.
So…How do you differentiate yourself?
How do you keep your brand and products recognised?
How do you fly above your competition?
How can you win more customers like your current top customer?
The sales journey has changed, internet research has meant shorter buying cycles; customers approach with a broad knowledge of the products and the competitors before any conversation begins. So you’ve got to stand out, you need to place your company alongside the big brands.
With creative promotions and presentation you will inspire both your customers and your sales team, it’s a passport to improved customer relationships, and better customer experiences that convert into positive social media traffic. Take a walk through the pages of our brochure and find ideas and products that will enable you to land more business next year.
We look forward to working with like-minded teams and companies that believe in the success of bespoke promotions and presentation.
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts to include in your onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for you:
Chocolate Bar/Choc Orange
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (Black, White, Silver or Red), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, with added elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, email@example.com
Stay in touch Follow BoxcoUK company page on LinkedIn
Built for fixings, with a sweet delivery, the Pick ‘N’ Fix display box for Fixfast to launch their new range, got specifiers sucking…
Fixfast design and manufacture specialist fasteners and components for walls and roofs with Maximum reliability and Minimum fuss.
The fixings sample pack with a play on Pick ‘N’ Mix was designed to launch Fixfast’s innovative design of coloured fixings, sending a mix of coloured fixings and chews, for instantaneous impact with designers and architects specifing Fixfast.
Sample screws were inserted across the front of the sample pack, and with a thread across the back of the pack you could easily try them out, whilst sharing the sweets that lay in two compartments in the centre of the pack. Built as a lasting reference point as a display box, with the option to close the pack and store on a shelf.
Mike Napthine, Marketing Manager at Fixfast UK says
The Pick ‘N’ Fix box made a big impact with our clients and prospective architects when it was first delivered and still gets mentioned from time to time! BoxcoUK are easy to deal with, and I have no hesitation in recommending them.
Elspeth Devine, Production Team Manager at BoxcoUK says
With a fun and memorable delivery, the sample box became a display box for Showrooms, ultimately extending the life of the marketing campaign. Also memorable is the dizzy feeling that came from inserting 5000 coloured fixings into the front panel!
Do you miss the simple fun in life that came with Pick ‘N Mix?
Agree your customers may feel this way too? For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
The all-over branded sweet box was used when Festool needed a giveaway for prospectives attending their UK Truck Tour. Marketing Executive, Naomi Collett comments that the pack was different from sweet bags they already used, and had a premium feel – perfectly aligned to their passion for power and quality.
Festool’s passion for power tools has been in existence for more than 90 years, and today they share this fascination with users and fans.
The high-quality brand of Festool power tools embraces new generation technology to make life easier for professional tradespeople – helping to achieve perfect results faster.
Naomi Collett, Marketing at Festool says
The sweet box was used primarily as a giveaway to people attending our UK Truck Tour. We already had standard sweet bags, so we liked that it was a little different, and had a premium feel. BoxcoUK was great to deal with, a hassle-free process, with clear communications.
Ronnie Devine, Customer Experience Manager at BoxcoUK says
We selected the green and black sweet wrappers to suit Festool’s brand colours, a detail that we feel strengthened their brand identity, whilst delivering a box with maximum space for branding.
Do you lack power and innovation, to gain sales from your marketing?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Yes – we actually can get these – Green wrapped foil chocolate footballs (and they look very realistic) but you’ll soon find everyone loves sprouts when they get into these.
Perfect ingredient for a controversial marketing stunt or a fun giveaway.
Who’s going to kick off a marketing campaign with these?
Contact the team for your greens
My alternative choice of heading was going to be “Choose a gift and make your customers happy or let them choose, and let them down.” This is how I feel right now…
When you give a gift you normally try and think about your audience, and how they will feel about receiving your gift, whether it links, or doesn’t, too big, too small, too over-powering, too happy-clappy, what will it say about your company, all these thoughts are going on in your head, planning a campaign, particularly the end-of year “Thanks for your business” campaign.
However, when Mailchimp gave me the chance to choose my end of year gift, I noted this was really clever. Mailchimp – by the way – provide an online portal to make email campaigns, and have an incredibly supportive team. Very clever, but I didn’t give it much more thought, other than thinking of it in relation to our own business here, ‘when we’re big enough to let customer’s choose’ a wishful, fluffy kind of thought, and being me, the chocoholic, I choose a Chocolate Freddie. The choice, from memory was a range of about 6 Freddie options in small circles (Freddie is their monkey-mascot) – a red Freddie head, a gold Freddie head, a few coloured options and the Chocolate one…
My thought process went something like this – Chocolate, gone in no time, (unlike the socks from last year) no one would be embarrased of me just eating a Freddie-head (rather than wearing the socks round the office for the afternoon, and on occasion later) and it wouldn’t be a useless toy, or synthetic fruit-flavoured like the others appeared to be.
So Chocolate-Freddie it was.
Today, I received my Freddie. When I saw Mailchimp on the barcode, I knew straight away what it would be. When I saw how big it was, I called over my colleague to come and share the chocolate… There must be loads of it! Then we discovered the Non-Chocolate Freddie. Only after we’d had a good try at snapping off his arms and thinking he looked like an easter egg on steriods, did we decide to start an online chat with Mailchimp and complain about the Freddie-chocolate rip-off. It wasn’t even a phone-holder (no second use…arghhh!)
Me: Hello – I just received my Chocolate Freddie… looks like chocolate, smells like chocolate… Can I eat it???
JJ: Hi Jeannette! Thanks for reaching out. I would recommend that you DON’T eat it 🙂
Me: Sorely disappointed. I choose it thinking it would be half the size, and chocolate.
JJ: Jeannette, I want you to know you’re not the first one to think that! I will definitely pass along that feedback, as I am a chocolate lover myself. Would you like some free MailChimp swag as a peace offering?
Me: Yes please. Anything. Totally understand if you can’t send it to arrive right this second.
JJ: https://link to swag-order options – hats and t’shirts but no sign of any chocolate Choose any one item on that page, and we’ll send it to you on the house! Was there anything else I can help you with today, Jeannette?
Me: I’m struggling now… no chocolate still! Nah – thanks
JJ: Sorry, Jeannette! I know how crucial chocolate is–you can submit your feedback here, too, if you want!
So I emailed my feedback… I can’t believe the diddle! All I wanted was a little nib of chocolate to nobble on, and instead I get this useless non-chocolate piece of plastic. Asside, we decided that the outer packaging is very good, and very well produced.
To finish off, and keep our relationship sweet this is how the online chat ended.
JJ: If you need anything else, let me know. I hope you enjoy the rest of your day!
Me: Thanks and you
Maybe I am thankless, but I take from this that, fluffy thoughts aside, better to choose a gift to keep your customers sweet than let them choose something useless without meaning to!
We’ve found that any promotion with food gains more traction than without!! Even with our monthly emails, if they have a foody Subject heading, the clicks go up. From our experience of helping clients pack their marketing message alongside a foody give-away, and sticking mainly to sweets and chocolate, here’s a few of the pitfalls:
1. Best-before dates
Really you need to be thinking more in terms of when will your sweet-treat look it’s best, and how to deliver it so it does reach your target audience in its best condition. This isn’t just about standard best-before dates, it’s about protecting it’s route all the way from the supplier through to final consumption!
2. Food becoming tainted by print
You need to consider whether the sweet-treat could be tainted in any way by coming into close contact for an extended period of time – chocolates in silver or paper wrappers (not fully sealed) is the worst example for this. Whether it’s coming in close contact with fresh print in the packaging or whether it’s tainted from other printed items it’s packed in with. Sometimes it is a long time between goods being packed and when they are discovered and enjoyed. Generally fruity flavoured sweets are fine, but chocolate is not!
We recommend that the time between goods being packed and the time they are delivered (to the consumer) is 3-5 days – so if you’re sending chocolate you need to arrange for a one-off campaign to be packed and sent in a very short space of time.
Alternatively there are ways to seal the sweets or the packaging to avoid tainting.
3. Sending out as a Campaign, or one by one?
We recommend a campaign for a number of reasons – for one it makes it easier to track the success, how many people responded, level of new enquiries (we always recommend following up a campaign by email and/or phone, backed by social to gain maximum results) and secondly, you don’t end up with overs on any foody bits that go out of date on you, meaning everyone gets fat eating them up! However, that said, we know that some of our clients like to send out quotes with samples, that simply can’t be done as a campaign. So… we recommend choosing foody gifts that will definitely be in the supermarket and available as one-offs, so you’re not tied by bulk-buying and food going out of date.
4. Choosing a shape of foody-gift
If you’re going to send out ad-hoc, and even if you’re going to run a campaign at the start, it’s always worth picking a sweet-treat that is a standard size. For example, if you’re going to send out a cream egg it’s worth picking a really standard size, so if it’s got a designed slot in your presentation pack then it’s easy to change over to a different type of easter egg if you find you can’t get the same thing. Certain sizes of sweetie bags come in a range of different brands and flavours, but similar size of bag, making it easy to change over (if you had to!).
5. Keeping costs sensible
You might want to think about costs too – it’s all very well doing a campaign when you can contact the manufacturer and buy in bulk (and they are pleased to hear from you!) but if you want more for sending out later, you want to be sure that they’ve sold you a standard size that you can easily obtain in smaller quantities.
6. Selecting food suitable for the time & location you’re sending it in to
This sounds more complicated than it actually is. It’s just about delivering the right message, at the right time, to the right people. Merial (below) delivered a pack of microwave popcorn and fruit gums to the first 500 people who signed up for their webinar, a great example of delivering the perfect sweet-treat so appropriately.
Sweets and chocolate delivered to almost anywhere is appropriate, unless you’re trying to sell to Dentists or Hygenists, then perhaps not…! Over to you on your target clients.
7. Buying too many
Touched on already – this is a common problem – the campaign was for 500 people but the outers on chocolate bars meant you had to order 600… It doesn’t take anyone with too many brains to work out that there are 100 overs sitting around. It’s well-worth planning an office party, or how else you will use them up rather than have them sitting there going out of date, or heading onto the hips of your staff, groan!
8. Don’t use your brand confectionery
There are many promotional companies that can sell you all manner of confectionery, fudge, biscuits and other items branded with your company name. Imagine if you received a tube of BoxcoUK biscuits. You might well say “Are these OK to eat!?”, after all BoxcoUK doesn’t make biscuits, and there’s a good chance that you don’t either! (So don’t go there!) When sending promotional biscuits or confectionery, depending on your target audience use a well-known, popular, or luxury brand. Your customers will have confidence in packaging they have seen before more than they will in your own brand product.
The exception to this rule is if your own brand confectionery packaging has a secondary use, in which case it will be used for storing something unrelated (and your brand will be on it, rather than another).
(Almost everybody has another use for a nice box or tin for keeping things in.)
We hope you learnt something new and if you’d like to tell us about your experiences with food, good or bad, we’ll try and include your contributions to this blog post! Stay in touch by following us on Linkedin for more.
For fun, here’s some great examples:
Fixfast – Pick ‘N’ Fix pack
Maple Sunscreen Quotation delivery pack
Merial Webinar Snack Pack
Liquidline Truffle presentation pack
Woodhouse Workspace Drop-in pack
Inspiring dynamic workspace performance, using Woodhouse can make all the difference when it comes to taste…explained in a handy leaflet and delivered with Montezuma chocolate bar!
Want to have foody fun with your brand…?
For bespoke promotional marketing and training products that help you Win more…
Call us on 020 3011 0211.
Above: Carling for a refreshingly refined taste
The promotional desk drop was designed to launch the new brand to all team members, with a carry handle to take home, complete with two bottles and a can of Carling to enjoy. Focusing on drink, and making an impact with your target audience… do you want them to enjoy it, share it or blog it?
Taking the Baileys brand to exhibition, the gift bags designed for two sizes of bottle were a bespoke measure with luxurious ivory gold ribbon
Designed for The Daily Telegraph newspaper who needed a branded outer pack for the promotional giveaway of a bottle of Jack Daniels Tennessee
Created as a presentation pack for an individual beer glass, the Pilsner Urquell pack comes complete with a wax seal of authenticity.
Johnnie Walker Red Label
A bespoke end of year promotion for top customers, this unique pack was created to have real impact with a concise message ‘with thanks’.
Julia Arenson, Head of Creative Production at VCCP says…
We worked with BoxcoUK on these Carling display boxes. They helped us with the construction of the boxes. The boxes were done to a high standard and we were very happy with the result.
Drink and drive your marketing responsibly…
For bespoke promotional marketing and training products that help you Win more… Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.
Particularly when a pack of 24 arrives in the offices of your customers, right at the start of the party season. Add this pack to your Marketing Plan for Christmas 2016, available in quantities of 100, 200 and 400packs. Branded all over, from Design Guides that Boxco provide, these packs have consistently caused a stir when they get unwrapped and shared round the office. No surprises, eh?