Samsung KNOX Workspace is a manageable, on-device mobile security system giving users complete peace of mind…
Launching the new device, Samsung with their agency Iris Worldwide used the new ‘TV-in-a-box’ concept to send a video to key potential users, with an info-graphic displaying the enhanced security features and advance to enterprise mobility, with the feature to keep both personal and business apps together on one safe device.
With hardware to software integrated security; real time monitoring and updates, this easy to use cloud-based manageability comes all in one place, and with the accreditation of the Defence department in the US who’ve trialled it – all thanks to Samsung.
The launch pack was an outer solid-black board box, which held only the slim TV card, a business card and a small fold out leaflet.
No clutter, just the video to watch.
Commenting on behalf of Iris, Guy Cain, Senior Production Manager says
“It was a big launch for Samsung – it needed high impact to high profile enterprises and global companies – reaching through to top decision makers. The message we needed to get across was the security issues that companies face with their workforce out there using non-secure phones to hold critical company data, putting companies in great danger of cyber-threats. BoxcoUK put together the pack for us, and we were very pleased with the outcome.”
Simon Price from the Design Studio at BoxcoUK adds
“Incredibly effective as a marketing piece, this was a video-launch delivered right into the hands of the people that matter. The sleek, minimalist look was very “Samsung”; the plain black outer only added to the intrigue of opening the TV-in-a-box and getting the robust security feature across. We’re glad it worked for launching Samsung KNOX – overall a perfect example of disruptive marketing.”
What do you want your potential prospects to watch – whether it’s launching a new product to your Top clients, or training for your global Sales Team? The TV-in-a-box reaches out where alternative marketing is lost.
For highly effective training & marketing communications that Win more… Call BoxcoUK on 020 3011 0211 and speak to Ronnie Devine
And for Iris Worldwide visit www.iris-worldside.com