The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year. For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you. The warm fuzzy feeling going on around giving has got to fit with your brand.
To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.
To make it simple, you shouldn’t pick gifts that conflict with your brand. If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine. Why ever not? Because these foods are, sadly, associated with indulgence and excessive eating.
Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers. These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running. Remember them, at least once a year.
And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas. That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.
Really your gift should epitomise your brand.
Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Really your gift should epitomise your brand. For this you need to think about how others see your brand. Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?
Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away. Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).
This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one. (We firmly believe it beats most of the list below for originality and share-ability!)
Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you. The gift should really be proportionate to orders placed. In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity. Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.
Back to the topic of “What to give”… Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.
Top Christmas Giveaways for Corporate companies
- Phone charger
- Bobble hats
For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.
We’re recommending that you ask your top clients to tell you what you stand for.
By conducting a simple survey with our clients, we discovered that many of them didn’t know what else we did… (This was finding Number 1)
So we started including an abbreviated list at the foot of our monthly marketing idea-mails, below we’ll talk you through it visually*.
We also discovered that it is Sales Teams that LOVE us! (Finding Number 2)
Is that surprising, when we’re here to help Marketing teams, to stay loved by Sales; Win more and Get Results? (This then benefits both the Marketing and Sales teams.) In short, we do their job for them.
In short, we do the Sales job for them.
Branded Presentation of Goods for Promotion Sample Presentation, Product Launches
Packaging that works Magic for your Brand
New Client Welcome Packs so Sales teams can step out with confidence, making a great first impression
Onboarding packs, on-brand, perfect PR for HR
Unique sample presentation for the ultimate promotion of your brand
Send samples of your product straight to the Decision maker
Original and Creative promotional items never seen before
Products to talk about – say “Hello” and “Thank You” and generally Shout about you
Winning client confidence with outstanding quote presentation
Products that Win Projects
Innovative & unforgettable Helping our clients to get their point across, through innovative direct mail, an effective way to communicate your all-important Unique selling propositions
Time-critical and Time sensitive Promotions
We oversee fulfilment in-house ensuring that Mail reaches destination on the date designed
Physical Mail-Merge – We oversee fulfilment in-house
We work with you to ensure that your message is carried through
Get your message to the End User / Consumer
Ideas that Work & Win
Designed with the brand in mind we produce product packaging, for industrial, retail and OEM
Bringing your whole idea together in one box
Out-of-the-box Product Packaging ideas that Promise Off-the-shelf Sales
Not-so-standard Presentation Packaging
As unique as your brand
Not just shelf-packaging! But purpose built and designed to slide into the sock drawer
Make a big hit with Counter top displays and display cubes in a range of sizes, along with coin collecting boxes and leaflet dispensers
Keep Your Brand out there
Stay in control of your products – Keep things tidy when they are on display at your Distributors
Please take one
Product Packaging that becomes Display Packaging – Branding all the way
Raising awareness of forth coming events & offers
Easy off the stock options or branded for the Ultimate Customer Experience
Packaging to enhance the Unboxing Experience
We are the manufacturers of the Polysmart collection, the Overboard range and the Alusmart system.
With a range of regular and unique styles available for personalisation to improve your presentation, including ring binders, document wallets, portfolios and bespoke solutions to enable your business efficiency.
Document wallets – Sign Up takeaways
Branded Presentation Folders & Files
Going Global? Take your brand with you
Training tomorrow’s World with your Corporate Image
Bringing everything together for you & your client – We call it a Win-Win situation
To discuss your brand needs, call us on 020 3011 0211
As we enter 2020, Consumers are becoming increasingly conscious of brands: Luxury, earthy or otherwise; with scrutiny of packaging being high on the agenda. First impressions count has never been truer.
They’re balancing their own values with sustainability, asking questions like: Will this product, service or luxury be available to generations to come? What is the long-term prognosis? Can this packaging be recycled or reused rather than wasted on rubbish heaps that we’re seeing in the news; or worst still, the scam of joining rubbish dumped off-shore.
Undoubtedly packaging still has it’s place: for Protection in delivery (delivering without damage), Presentation of the brand (for enhanced value, gaining an emotional connection and communicating with the consumer) and Security (so it reaches the consumer without being tampered with).
Balancing the protective packaging side of delivering products with over-protection and increased waste is an all-time belly ache for Packaging designers. Too much protection is seen as over-gilding and wastefully filling up our bins.
Presentation of the brand is all about making the core-values of the company align to the delivery of the product. Earthy products can’t come in plastic.
Security is going to depend very much on what, the weight, and how you’re delivering.
Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the consumer.
In brief, it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.
Are you looking to be more aligned for 2020? Reach out and Contact us
The #HARIBOShareTheScare Halloween box was a Spooktacular PR drop designed to showcase the frightfully good HARIBO range during the countdown to this hugely popular occasion.
With its creak and boo, it certainly delivered a hair raising smile this Halloween.
The HARIBOO box designed by HARIBO looked just like a trick or treat door. But, it was the inside that held all of the surprises this Halloween – with its ghostly creak and a delayed boo.
Just as you would imagine, the recipients reacted with a sweep of social content.
We’re all ready for our ‘Trick or Treat’ callers this Halloween thanks to Haribo – “We’ve got some Yummy little treats to hand out” – wrote Christine – Mummy of 3 Diaries; “Spooktastic delicious yummy sweets!” wrote ET (Eileen Teo from home), “My fave kind of PR packages!” wrote Con Con @Nagginsnnotions, “Thank you Haribo UK for our amazing #HARIBOShareTheScare box Bring on the Trick or treating!” – best Magazine on Facebook.
Have you got a product or service that you need to Share on Social? Don’t stay scared, step over and Contact us
The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact. An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.
Welcome New Club members, or to make new staff welcome.
An unforgettable presentation for house builders and property developers.
Good for events, and financial companies.
Are you unlocking the potential with a bespoke and branded Welcome pack?
Call today to discuss your requirements 02030110211
We design branded packaging that’s perfectly aligned with the direction your brand is going.
This month we picked our bespoke designed Collection boxes, Ballot boxes and Leaflet dispensers. Can you buy standard collection boxes cheaper? You’re bound to be able to. Are they aligned with your brand? Yours to debate. For hours, until you’re bored.
When you use BoxcoUK you can expect an attention to detail that is second to none, helping you to build your brand presence and grow Sales.
Maybe we never thought about it – that packaging has actually shaped our lives – and made us think the way we do. For example, do you know Black Magic as chocolate?
Did you grow up on Mothers Pride and Mary Poppins, or Frosties and Five Alive?
Remember the brands that came and went like Tab and Dream?
We’re not claiming to have covered off on every piece of packaging through your era, but here’s a trip down memory lane…
Music for Dreams is a music label with a sonic kaleidoscope of musical tones and colours. Since 2001 it has released more than 100 albums and sold over 2.5 million units, an exciting journey from label boss and founder Kenneth Bager’s feelings for all things good, manifested in the diverse release of the Music for Dreams label. BoxcoUK helped to create and print the packaging.
The people that form Le-fix work in separate groups on different projects, from which a synthesis of artful expressions emerge including: Music for Dreams. Music and Clothes United launched a collaboration between Danish companies Le-fix and Music for Dreams… (The Le-fix project brings together artists, from a range of different backgrounds exploring Art, and with a united decision to tell the world that there is more to Copenhagen, than the Little Mermaid!)
Get shirty with your promotions!
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas.