Tag: Lean

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Is your packaging aligned to core values, conceivable for the consumer?

As we enter 2020, Consumers are becoming increasingly conscious of brands: Luxury, earthy or otherwise; with scrutiny of packaging being high on the agenda.  First impressions count has never been truer.

They’re balancing their own values with sustainability, asking questions like: Will this product, service or luxury be available to generations to come?  What is the long-term prognosis?  Can this packaging be recycled or reused rather than wasted on rubbish heaps that we’re seeing in the news; or worst still, the scam of joining rubbish dumped off-shore.

Undoubtedly packaging still has it’s place: for Protection in delivery (delivering without damage), Presentation of the brand (for enhanced value, gaining an emotional connection and communicating with the consumer) and Security (so it reaches the consumer without being tampered with).

Balancing the protective packaging side of delivering products with over-protection and increased waste is an all-time belly ache for Packaging designers.  Too much protection is seen as over-gilding and wastefully filling up our bins.

Presentation of the brand is all about making the core-values of the company align to the delivery of the product.  Earthy products can’t come in plastic.

Security is going to depend very much on what, the weight, and how you’re delivering.

Team survival kit, including Doritos and Pepsi Max to put some real fizz back into the team.

Team survival kit, including Doritos and Pepsi Max to put some real fizz back into the team.

Environmental Product packaging created in Kraft e-flute corrugated and screen printed in dark brown, with the product packed in wood wool.

Environmental Product packaging created in Kraft e-flute corrugated and screen printed in dark brown, with the product packed in wood wool.

 

 

Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the consumer.

In brief, it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.

 

Are you looking to be more aligned for 2020?  Reach out and Contact us

 

 

 

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A peak at the PEK

The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact.  An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.

Welcome New Club members, or to make new staff welcome.

An unforgettable presentation for house builders and property developers.

Good for events, and financial companies.

 

Are you unlocking the potential with a bespoke and branded Welcome pack?

Call today to discuss your requirements 02030110211

 

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Quick, easy, earthy and kind: tick

Yes it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.  That’s why we’ve produced giftwrap under our Kudos brand, so that companies can giftwrap without guilt this Christmas, using giftwrap aligned to core values.  Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the customer.

Reach out to discuss your core values and how best to present your message for success now and into 2019.  Best number for us is 020 3011 0211.

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Are you ready to ship goods into the UK for packing and onward shipment to Europe?

“Hello this is Jay from the States, We’re launching our new Dietary supplement products to help weight loss over in the UK and European markets and we need some packaging, can you help?”… That’s how our Lean Packaging solution started… The answer was “yes” as usual.

 

Visalus Sciences had been a roaring success in the USA, with a meal replacement diet system, driven through social media, making losing weight ever more fashionable, challenging and fun.  Promoted through personal recommendation, and with great rewards for weight loss, they have supplied more than 10,000 BMWs (literally!) to their top promoters.

 

The transit packaging was produced by BoxcoUK and delivered to Central distribution units in France, UK and the Netherlands.  So when it came to the Challenge Starter kit, BoxcoUK took care of the design and manufacture.  A weight off their shoulders for the Body by Vi team at Visalus Sciences.

 

Have you got a great product, and want to gain entry to European markets, without the time or expertise to organise delivery?

  • Save money by shipping in bulk internationally
  • Outer Packaging designed & produced in the UK to local standards
  • Entry to European market, through the UK
  • From the UK it’s only 1 or 2 hour difference in the time zone, to liase onward shipment to countries around Europe

 

Want to discuss further – simply Contact us