Category: 2019

Is your packaging aligned to core values, conceivable for the consumer?

As we enter 2020, Consumers are becoming increasingly conscious of brands: Luxury, earthy or otherwise; with scrutiny of packaging being high on the agenda.  First impressions count has never been truer.

They’re balancing their own values with sustainability, asking questions like: Will this product, service or luxury be available to generations to come?  What is the long-term prognosis?  Can this packaging be recycled or reused rather than wasted on rubbish heaps that we’re seeing in the news; or worst still, the scam of joining rubbish dumped off-shore.

Undoubtedly packaging still has it’s place: for Protection in delivery (delivering without damage), Presentation of the brand (for enhanced value, gaining an emotional connection and communicating with the consumer) and Security (so it reaches the consumer without being tampered with).

Balancing the protective packaging side of delivering products with over-protection and increased waste is an all-time belly ache for Packaging designers.  Too much protection is seen as over-gilding and wastefully filling up our bins.

Presentation of the brand is all about making the core-values of the company align to the delivery of the product.  Earthy products can’t come in plastic.

Security is going to depend very much on what, the weight, and how you’re delivering.

Team survival kit, including Doritos and Pepsi Max to put some real fizz back into the team.

Team survival kit, including Doritos and Pepsi Max to put some real fizz back into the team.

Environmental Product packaging created in Kraft e-flute corrugated and screen printed in dark brown, with the product packed in wood wool.

Environmental Product packaging created in Kraft e-flute corrugated and screen printed in dark brown, with the product packed in wood wool.

 

 

Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the consumer.

In brief, it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.

 

Are you looking to be more aligned for 2020?  Reach out and Contact us

 

 

 

Was this the scariest October ever?

The #HARIBOShareTheScare Halloween pack was a haunting PR piece designed to scare at every turn with creaks and screams.  Sent to Bloggers across the Net, to boost Haribo sales at Halloween.  What started out with a white sheet, became a full blown horror story delivered.

 

Spooktastic delicious yummy sweets!

As the front of the pack was opened like a creaking door, so the scary sweets were revealed, then a delay before a Ghost said “Boo”… The recipients reacted with a sweep of social content across the net, from Mum’s who cooked Halloween cookies and decorated them with Haribo, to Haribo fans who were going to share them (or so they said!) but at least they shared them on social.

We’re all ready for our ‘Trick or Treat’ callers this Halloween thanks to Haribo – We’ve got some Yummy little treats to hand out – wrote Christine – Mummy of 3 Diaries; Spooktastic delicious yummy sweets! wrote ET (Eileen Teo from home), “My fave kind of PR packages!” wrote Con Con @Nagginsnnotions, Thank you Haribo UK for our amazing #HARIBOShareTheScare box Bring on the Trick or treating! – best Magazine on Facebook.

 

Just see what Grace at “Eats Amazing” performed with the pack

 

 

 

#HARIBOShareTheScare on Twitter

 

The Brick Castle got it!

 

 

 

#HARIBOShareTheScare on Facebook

 

#HARIBOShareTheScare on Instagram

 

Have you got a product or service that you need to Share on Social?  Don’t stay scared, step over and Contact us

 

An advent calendar, could it be crumpets or toasties? PR activity is enriched with creative presentation to inspire bloggers and journalists to comment and promote your products.

Could it be Crumpets or Toasties?

From our family to yours… the Advent Calendar was made for Warburtons to dish out to PR teams.

Designed to take sliced white, wholemeal, pancakes and crumpets, within 5 compartments, the pack was baked to keep Warburtons front of mind through the busiest season of all.

Each pre-cut flap had room for a marketing message and within it lay the bread product, fresh from the bakery, and sealed to keep it fresh in delivery.

 

PR activity is enriched with creative presentation to inspire bloggers and journalists to comment and promote your products.

Please forward a link to the person responsible for meeting your Sales targets this month.

We’re recommending that you ask your top clients to tell you what you stand for.

By conducting a simple survey with our clients, we discovered that many of them didn’t know what else we did… (This was finding Number 1)

So we started including an abbreviated list at the foot of our monthly marketing idea-mails, below we’ll talk you through it visually*.

We also discovered that it is Sales Teams that LOVE us! (Finding Number 2)

Is that surprising, when we’re here to help Marketing teams, to stay loved by Sales; Win more and Get Results?  (This then benefits both the Marketing and Sales teams.) In short, we do their job for them.

 

In short, we do the Sales job for them.

 

*What we offer to ensure you Win more…

Bespoke Promotional

Branded Presentation of Goods for Promotion Sample Presentation, Product Launches

Packaging that works Magic for your Brand

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

 

New Client Welcome Packs so Sales teams can step out with confidence, making a great first impression

 

Onboarding packs, on-brand, perfect PR for HR

 

 

Unique sample presentation for the ultimate promotion of your brand

Send samples of your product straight to the Decision maker

 

Original and Creative promotional items never seen before

Products to talk about – say “Hello” and “Thank You” and generally Shout about you

 

Winning client confidence with outstanding quote presentation

Products that Win Projects

 

Disruptive Marketing Communications

Innovative & unforgettable Helping our clients to get their point across, through innovative direct mail, an effective way to communicate your all-important Unique selling propositions

Time-critical and Time sensitive Promotions

 

We oversee fulfilment in-house ensuring that Mail reaches destination on the date designed

Physical Mail-Merge – We oversee fulfilment in-house

See how we could turn your properties into London's most popular attractions... Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

See how we could turn your properties into London’s most popular attractions… Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

 

We work with you to ensure that your message is carried through

Get your message to the End User / Consumer

Ideas that Work & Win

 

 

Unique Product Packaging

Designed with the brand in mind we produce product packaging, for industrial, retail and OEM

Bringing your whole idea together in one box

Out-of-the-box Product Packaging ideas that Promise Off-the-shelf Sales

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

 

Not-so-standard Presentation Packaging

As unique as your brand

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metalics, with an all over gloss varnish.

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metallics, with an all over gloss varnish.

 

Not just shelf-packaging!  But purpose built and designed to slide into the sock drawer

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

 

Point of Sale & Display, Bespoke solutions

Make a big hit with Counter top displays and display cubes in a range of sizes, along with coin collecting boxes and leaflet dispensers

Keep Your Brand out there

We offer to make a bespoke size of collection box, nothing run-of-the-mill...this way you can think about where it's going and the people you want to attract...

We offer to make a bespoke size of collection box, nothing run-of-the-mill…this way you can think about where it’s going and the people you want to attract…

 

Stay in control of your products – Keep things tidy when they are on display at your Distributors

 

Leaflet Dispensers

Please take one

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

 

Product Packaging that becomes Display Packaging – Branding all the way

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

 

Table-Talkers!

Raising awareness of forth coming events & offers

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

 

Retail Presentation Materials for Instore & Online

Easy off the stock options or branded for the Ultimate Customer Experience

 

Packaging to enhance the Unboxing Experience

 

Custom-made Stationery Products

We are the manufacturers of the Polysmart collection, the Overboard range and the Alusmart system.

With a range of regular and unique styles available for personalisation to improve your presentation, including ring binders, document wallets, portfolios and bespoke solutions to enable your business efficiency.

 

Document wallets – Sign Up takeaways

 

Branded Presentation Folders & Files

 

Ring Binders

Going Global?  Take your brand with you

 

Document Wallets

Training tomorrow’s World with your Corporate Image

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

 

Bringing everything together for you & your client – We call it a Win-Win situation

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

 

To discuss your brand needs, call us on 020 3011 0211

 

 

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For best impact: What to give and who to?

The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year.  For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you.  The warm fuzzy feeling going on around giving has got to fit with your brand.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand.  If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine.  Why ever not?  Because these foods are, sadly, associated with indulgence and excessive eating.

 

Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers.  These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running.  Remember them, at least once a year.

And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas.  That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.

 

Really your gift should epitomise your brand.

Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

 

Really your gift should epitomise your brand.  For this you need to think about how others see your brand.  Are you known to be generous, crazy, funny, fast, innovative?  Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away.  Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).

This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one.  (We firmly believe it beats most of the list below for originality and share-ability!)

Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you.  The gift should really be proportionate to orders placed.  In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity.  Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.

Back to the topic of “What to give”…  Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.

 

Top Christmas Giveaways for Corporate companies

  1. Chocolates
  2. Wine
  3. Hampers
  4. Plants
  5. Notebooks
  6. Calendars
  7. Phone charger
  8. Pens
  9. Mugs
  10. Bobble hats

 

For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.

Merry Xmassive!

A BlackCore bottle box with the company brand die cut to the side.

A fine Bone china branded mug, packed carefully in bright green tissue in a fully branded presentation box. First impressions count.

Blue Frog Christmas card...delivers a tasty message 'Most Christmas cards ain’t worth a Daim but we've taken Timeout to send a card full of Bounty for you to Chomp on...'

Explained in layman’s terms (with apologies to Layman!)

The following was written to assist a friend who recently started work, and called himself a Marketeer…

 

“Account Manager” – I will only look after you if my Manager has past you across

“Brand Manager” – I check you haven’t spelt our company name wrong

“Business Development… [Manager/insert]” – I visit exhibitions and Google new Clients

“CEO / Managing Director / Director” – I am pretty important, there really isn’t anyone higher up than me

“Chairman” – I come into the business once a month for a board meeting

“Corporate… [insert]”  – this is a business and I work here

“Creative… [insert]” – I have all the ideas

“Database Manager” – I am good at Excel

“Digital… [insert]” – I stare into a screen all day

“…Excellence” – I just won an award

“Head of… [insert]” – I look after my Office/team/area/plant really well

“[insert]… Doctor” – I mend things that need fixing

“[insert]… Manager” – I look after a small area of the business that no one else looks after

“[insert]… Specialist” – I am new out of University

“[insert]… Trainee” – I’m new

“IT” – I have a hectic life looking after everyone else’s computers

“Logistics Specialist” – I look after the servicing of the company cars

“Marketeer” – I completely harass people

“Marketing Assistant” – I get stuff done

“Marketing Coordinator” – I make sure that the Marketing Assistant gets stuff done

“Marketing Executive” – I tell the Marketing Coordinator what stuff needs to be done

“MD” – I’m a one man band, and far too busy to type Managing Director

“Owner / Founder” – However many other people work for the same company, don’t forget that I started this

“PA to [insert]” – I am seriously hard working

“Partner” – I teamed up with a friend and have spent my money / life / effort on this

“Production Director” – I look after a team of people that do all the work

“Quality Control Manager” – I double check other people’s work

“Regional Director” – I go round smiling at all our branches/sites/teams

“Senior… [insert]” – I’ve been at work a while, way back before you millennials

“Systems Quality Assurance Manager” – I check other people’s work

“Team Leader” – I am the only person in the team who you can speak to

 

No doubt there are more, but these are my favourite!

How to pack the perfect Onboarding Kit

First and foremost, what is “onboarding”?

The action or process of integrating a new employee into an organisation

We frequently see great examples of onboarding, desks laid out in a welcome-fashion.  On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below,  typically getting a high number of likes and comments.

 

Just Eat onboarding pack

Just Eat onboarding pack

Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month).  None-the-less it’s important to get it right, if you want to secure a loyal employee.

Paddy & Scott's onboarding desk set up

Paddy & Scott’s onboarding desk set up

With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.

Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.

 

In the run up – 4 Ways to engage

 

Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding).  If this is a few months, you may want to think about engaging your client in a regular way during this time.  Even an email would help.  How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.

 

1.Your company strategy, culture, overview, brochure

Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.

 

2.Were there any perks you discussed in the initial stages that you could elaborate on

Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.

 

3. Explain what a typical day will be like

Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.

 

4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)

Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.

Whether you send it ahead, or you put it on their desk (or both)…  Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company.  Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.

 

Gifts you could include in your Onboarding pack

 

These are ideas that we’ve seen used in great onboarding packs.  Pick the winners for your brand:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)

“Onboarding in a Box”

 

The complete guide to Onboarding – Click below & print off

Read this article by LinkedIn Talent Solutions

Look great, for less

OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon.  Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.

CONTENTS Fill with gifts from the list above.  No limits here.

GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.

Tel 020 3011 0211

Email your details with a best time to call, business@boxcouk.com

Stay in touch Follow BoxcoUK company page on LinkedIn

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A peak at the PEK

The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact.  An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.

Welcome New Club members, or to make new staff welcome.

An unforgettable presentation for house builders and property developers.

Good for events, and financial companies.

 

Are you unlocking the potential with a bespoke and branded Welcome pack?

Call today to discuss your requirements 02030110211

 

Totally customisable design

From first contact with you, clients need to feel your brand.

Give them a simple folder/handout/something tangible to walk away with, and you’ll be surprised how much people keep on to.

It feels warming for people who have made the effort to come to you, to then receive something in return, bedding in the start of a longer-term relationship.

Make sure to include how the client can access your product or service later – so often we think this part is ever so basic (“it’s all online”) but unless you spell it out, you leave room for hot potential clients to Google you/or your product and service, and find an alternative website to source from.

Simply include a print-off that has the contact details you hold for them, the client number automatically generated by your system, and maybe use this number for them to access your product or service later.

As long as your information feels worthwhile, and the delivery is carefully aligned to your brand values, then the number of clients returning is set to increase, and long after your system is set to retain data, and their original details.

 

To discuss your situation, why not contact the team here on 020 3011 0211

 

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The Sweetie Cubes that tickle taste buds

You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.

A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike.  The box relaxes to become like a tray when the lid is taken off, with all over space for branding.

 

The box becomes a tray when the lid is taken off

Boxes supplied made up and sweet wrappers can be brand-matched.

 

Reach out and discuss your brand-building giveaways

Phone 020 3011 0211

Email business@boxcouk.com

 

 

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Why choose BoxcoUK?

If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.

At this point some people will think “Ok, cool.  We don’t do anything 3-dimensional, only digital.”  The same people use brown boxes to send stuff out.  We’ll it’s not marketing is it?  Enough said.

Our sweet spot comprises of Print, Packaging and Marketing experience.

 

Print

This is at the grass routes of everything we do here, playing a smaller but still vital role.

Excellent quality print for all applications means we’ll advise you on what’s best for your brand and your project – from Litho to laminate, Digi-print to dogtooth, Flood-coat to flexo.

Maybe you’ve seen an effect you’d like?

 

Packaging

When we say Packaging, we don’t just mean a warehouse full of brown boxes and bubble wrap.

We mean mostly Creative and mostly Cardboard solutions that promote.

(We’ve been using cardboard to create all sorts of things, including Presentation Packaging, since as far back as the early 1990s.)

 

Marketing

It’s what we eat, drink, and breathe here.  It’s probably the top reason why we don’t sell boring boxes, because everyone who works here has a role in Marketing.

Part of this sweet spot, is that we’re as concerned as your CFO that there’s a return on the marketing you do.  Believe us, good marketing is great for organisations.  Without it, they don’t survive.

We’ll try to promote your marketing message in everything we produce for your brand.

 

 

Where else can you find advice on print, packaging and marketing in one place?

 

 

To talk more, simply schedule an appointment

 

 

 

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So what has that got to do with the question “Why choose BoxcoUK?”

Because this is our little sweet spot, and we’re real people you can talk to.

If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.  At this point some people will think – “Ok, cool.  We don’t do anything 3-dimensional, only digital.”  The same people use brown boxes to send stuff out.  Well, this isn’t marketing is it?

 

Digital doesn’t delight customers all on its own.

 

We are nearly the first to back digital, but digital doesn’t delight customers all on its own.  People come recommended, by word of mouth from friends or trusted advisors (“everyone else is doing this stuff”), they’ve either seen, heard, smelt, tasted or touched it.  Yes, for sure digital is big, but it’s not everything.  Even MailChimp now offer postcards, supermarkets give out tasters, dentists’ give out sample packs.

 

Are you taping into your clients 6th sense?

 

We believe in a mix of digital and tangible marketing – too much digital in the mix and customers switch off through lack of experience with your brand.

 

Do you want to create something tangible?

 

Where else can you find advice on print, packaging and marketing in one place?  To talk more, simply schedule an appointment


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From concept to completion, we’re here to help you

Tick off a redesign on packaging early in the year.  Well maybe not a complete redesign, but we’re happy to help with your packaging problems, however big or small they seem.

You can phone us on 020 3011 0211 (if you’d like help right this minute – a little like dialling 999), or simply set up a time that suits you.