Tag: Win more

0

Introducing our sister company, Kudos Giftwrap

Are you being disappointed by long delivery times?

Don’t be!

We’re happy to introduce our sister company, Kudos Giftwrap.  Kudos has a stock range of Giftwrap & accessories available for all your gift packaging needs.

It’s an out of the box solution, to deliver your gifts to clients this Christmas.

We know that long lead times at this time of year (end November) means that some companies can’t have their corporate gifts wrapped and delivered in the way in which Marketing teams have designed them.

For a lastminute.com fix, try Kudos Giftwrap who have a range of giftwrapping solutions that look great, with short leadtimes on stock ranges.

 

0

Quick, easy, earthy and kind: tick

Yes it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.  That’s why we’ve produced giftwrap under our Kudos brand, so that companies can giftwrap without guilt this Christmas, using giftwrap aligned to core values.  Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the customer.

Reach out to discuss your core values and how best to present your message for success now and into 2019.  Best number for us is 020 3011 0211.

0

Welcome Daniel and Jim

Jim Nash joined us in February on Sales, and Daniel Halms joined us in July running Warehouse Operations.  Both have been invaluable team players.  Jim has been round visiting a number of new and existing clients and Daniel has cleaned up our warehouse – now it shines (quite literally!).

0

The Ultimate Office Sharer, and a gifting solution for Small-to-Medium-size Enterprizes!

Enter the 12-pack Mince Pie Promo… NEW PDF DOWNLOAD WITH ORDER INFO

To join our already popular 24-pack, you can now choose which size best suits your clientele.

Along with this change, we also have new dates for 2018 which bring delivery sooner (now 3rd week of November), giving you longer to deliver your Christmas gifts to your top clients and friends.

 

Why choose the 12-pack?

  • Less is more, some of your best clients may now be operating within a smaller team
  • Smaller budget, which you can spread further to impact on more clients
  • Watch Accounts grow by rewarding customers who have spent less with you, but have the potential to spend a lot more
  • Enables sending 1 pack per breakout area
  • Keep the weight down – Some of your clients will thank you!

 

Why choose the 24-pack?

  • Ultimate thud-factor
  • Super generous
  • Great for bigger teams / site offices / clubs
  • Bigger area to brand

 

 

0

What style of box do I need?

That’s a good question.

Firstly ask yourself: Why do I want to put this product in a box, or better still why do I want to improve the presentation of my product?  Why isn’t everything served in brown bags or simply shrink-wrapped and distributed??

Is it going to do what you want it to do?  Improve your brand, sales volume, perceived value, recognition, longevity.  If it were boxed better can you charge more for it, or is your product the same as any alternatives.  Are you looking to enhance your product value, and promote your brand?

If your product is “me too”, what will the packaging add to it?  Is your product good enough to be put into a box?

We all know the products we love unpacking and, we may never have thought about it before but, it’s probably because the packaging is so nice, it’s an experience to open it…

“Boxes” vary in quality, feel, and style, and suit very different purposes.  What’s good for the iPhone, probably won’t suit a mail order Dog worming product.

At BoxcoUK we are a team of consumers and box designers and ideas people that enjoy listening and sharing ways to enhance products through presentation. And if we don’t think a box is the best option we’ll tell you why, we only make boxes to improve your business.

 

We only make boxes to improve your business.

 

Take a look at the other packaging in your market, our gallery is a great place to start and will no doubt give you many ideas.

 

 

Now you’ve decided that a box is a must, we want to talk through some ideas around your products and the styles of box that could work – please call us on 020 3011 0211.

In upcoming blogs, we will be going through various different types of box, the pros & cons of using each style, and the options for print and finishing.

 

Secure tags, 10 reasons why

1. For Brand Authentication

A product sold with your brand on the tag will ensure its authenticity.

2. For Brand Loyalty

The more consistent the brand and the more times that the consumer sees it, the more likely they are to recognise it again.

3. For building a brand that delivers Support & Aftercare

Products have the stamp of genuine care as customers purchase a garment or product with the tag still securely in place.

4. For Security

The tag stays in place until it reaches the consumer, if not returns are null & void.

5. For Colour

Build your branded tag in your own Pantone colour.

6. For Value-adding

The perception is that if you’ve tagged a product it’s worth more.

7. For a Voice

Using your brand voice, “Hi fans” or “Hello friends”, there’s space here to add some text that will build up the message you send to a growing client base.

8. For Quality

If your warehouse and processes have been quality assessed, this is a way of spreading the word, and increasing the return on investment on the Quality standard.

9. For Street appeal

This has to do with the colour and design of the tag, to help your product stick out.

10. For a Competitive edge

If your competition do not have a Secure tag, here’s your ultimate leg-up!  Grab the idea quick and give your brand the edgy extra.

 

And if you can think of an 11th reason, or want a quote, feel free to contact us!

By email business@boxcouk.com or phone 020 3011 0211

0

Christmas comes even earlier this year, as we introduce the box of 12 Mince pies, branded

 

Our popular Mince Pies are back, and this time there’s the option to order in boxes of 12, for those brands targeting a smaller section of clients.

Branded as before, with your company details, these branded boxes of Mince Pies are the Ultimate Office Sharer, and a sure recipe for getting your name talked about by happy and satisfied clients.

Put a mark in the sand, or snow(!), and secure yours now for Christmas 2018.

 

Ordering now, will mean:

✔ You receive reminders later in the year re. artwork, delivery and payment

✔ Your gift list for Christmas 2018 is sorted

✔ Happy customers – the best form of gaining repeat business

 

 

All you have to do is email our Sales team to ensure you don’t miss out on your very own branded mince pie boxes, “the Ultimate Office Sharer” for your clients this Christmas business@boxcouk.com

 

 

0

Could your presentation packaging have been easier to come by?

We’re helping to deliver Special Customer experiences; why not reach out for help in 2018.  If there was something that could have made life easier in 2017, what was it?  Storage, manufacture, delivery, style…

For over 30 years we have worked along with our clients to produce an extensive range of successful promotional campaigns, and creative presentation products, that help our clients to build enduring brand loyalty and lifelong customers.  Our customer focused, and friendly approach has become trusted by leading global brands and agencies, and we look forward to working with you and your colleagues again in 2018.

Recap on the highlights of 2017:

 

 

0

In this world of international travel, and multichannel marketing, decision makers are being targeted from every direction…

 

Nobody is far from a marketing message, a promotional email, or even an advertising text. The internet of things has become the resource for knowledge, searching new contacts and suppliers. LinkedIn has brought the commercial world closer together.

So…How do you differentiate yourself?

How do you keep your brand and products recognised?

How do you fly above your competition?

How can you win more customers like your current top customer?

 

The sales journey has changed, internet research has meant shorter buying cycles; customers approach with a broad knowledge of the products and the competitors before any conversation begins.  So you’ve got to stand out, you need to place your company alongside the big brands.

 

Welcome to BoxcoUK where we believe in creative presentation.

With creative promotions and presentation you will inspire both your customers and your sales team, it’s a passport to improved customer relationships, and better customer experiences that convert into positive social media traffic. Take a walk through the pages of our brochure and find ideas and products that will enable you to land more business next year.

 

We look forward to working with like-minded teams and companies that believe in the success of bespoke promotions and presentation.

 

REQUEST A BROCHURE

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

0

First and foremost, what is “onboarding”?

The action or process of integrating a new employee into an organisation

We frequently see great examples of onboarding, desks laid out in a welcome-fashion.  On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below,  typically getting a high number of likes and comments.

Just Eat onboarding pack

Just Eat onboarding pack

 

Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month).  None-the-less it’s important to get it right, if you want to secure a loyal employee.

 

Paddy & Scott's onboarding desk set up

Paddy & Scott’s onboarding desk set up

With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.

Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.

 

In the run up – 4 Ways to engage

 

Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding).  If this is a few months, you may want to think about engaging your client in a regular way during this time.  Even an email would help.  How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.

 

  1. Your company strategy, culture, overview, brochure

Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.

 

  1. Were there any perks you discussed in the initial stages that you could elaborate on

Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.

 

  1. Explain what a typical day will be like

Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.

 

  1. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)

Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.

 

Whether you send it ahead, or you put it on their desk (or both)…  Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company.  Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.

 

 

Gifts to include in your onboarding pack

These are ideas that we’ve seen used in great onboarding packs.  Pick the winners for you:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)

 

 

“Onboarding in a Box”

The complete guide to Onboarding – Click below & print off

Read this article by LinkedIn Talent Solutions

 

 

 

Look great, for less

OUR SUGGESTION is a pack of 12 Luxury gift boxes (Black, White, Silver or Red), with a magnetic closure and coloured grosgrain ribbon.  Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, with added elegance.

CONTENTS Fill with gifts from the list above.  No limits here.

GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.

 

 

Tel 020 3011 0211

Email your details with a best time to call, business@boxcouk.com

Not yet, stay in touch by following our company page on LinkedIn

 

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Sweet treats are always a success, but there’s a few things to watch as well as your waist line…!

We’ve found that any promotion with food gains more traction than without!!  Even with our monthly emails, if they have a foody Subject heading, the clicks go up.  From our experience of helping clients pack their marketing message alongside a foody give-away, and sticking mainly to sweets and chocolate, here’s a few of the pitfalls:

1. Best-before dates
Really you need to be thinking more in terms of when will your sweet-treat look it’s best, and how to deliver it so it does reach your target audience in its best condition.  This isn’t just about standard best-before dates, it’s about protecting it’s route all the way from the supplier through to final consumption!

2. Food becoming tainted by print
You need to consider whether the sweet-treat could be tainted in any way by coming into close contact for an extended period of time – chocolates in silver or paper wrappers (not fully sealed) is the worst example for this.  Whether it’s coming in close contact with fresh print in the packaging or whether it’s tainted from other printed items it’s packed in with.  Sometimes it is a long time between goods being packed and when they are discovered and enjoyed.  Generally fruity flavoured sweets are fine, but chocolate is not!

We recommend that the time between goods being packed and the time they are delivered (to the consumer) is 3-5 days – so if you’re sending chocolate you need to arrange for a one-off campaign to be packed and sent in a very short space of time.

Alternatively there are ways to seal the sweets or the packaging to avoid tainting.

3. Sending out as a Campaign, or one by one?
We recommend a campaign for a number of reasons – for one it makes it easier to track the success, how many people responded, level of new enquiries (we always recommend following up a campaign by email and/or phone, backed by social to gain maximum results) and secondly, you don’t end up with overs on any foody bits that go out of date on you, meaning everyone gets fat eating them up!  However, that said, we know that some of our clients like to send out quotes with samples, that simply can’t be done as a campaign.  So… we recommend choosing foody gifts that will definitely be in the supermarket and available as one-offs, so you’re not tied by bulk-buying and food going out of date.

4. Choosing a shape of foody-gift
If you’re going to send out ad-hoc, and even if you’re going to run a campaign at the start, it’s always worth picking a sweet-treat that is a standard size.  For example, if you’re going to send out a cream egg it’s worth picking a really standard size, so if it’s got a designed slot in your presentation pack then it’s easy to change over to a different type of easter egg if you find you can’t get the same thing.  Certain sizes of sweetie bags come in a range of different brands and flavours, but similar size of bag, making it easy to change over (if you had to!). 

5. Keeping costs sensible
You might want to think about costs too – it’s all very well doing a campaign when you can contact the manufacturer and buy in bulk (and they are pleased to hear from you!) but if you want more for sending out later, you want to be sure that they’ve sold you a standard size that you can easily obtain in smaller quantities.

6. Selecting food suitable for the time & location you’re sending it in to
This sounds more complicated than it actually is.  It’s just about delivering the right message, at the right time, to the right people.  Merial (below) delivered a pack of microwave popcorn and fruit gums to the first 500 people who signed up for their webinar, a great example of delivering the perfect sweet-treat so appropriately.
Sweets and chocolate delivered to almost anywhere is appropriate, unless you’re trying to sell to Dentists or Hygenists, then perhaps not…!  Over to you on your target clients.

7. Buying too many
Touched on already – this is a common problem – the campaign was for 500 people but the outers on chocolate bars meant you had to order 600…  It doesn’t take anyone with too many brains to work out that there are 100 overs sitting around.  It’s well-worth planning an office party, or how else you will use them up rather than have them sitting there going out of date, or heading onto the hips of your staff, groan!

8.  Don’t use your brand confectionery
There are many promotional companies that can sell you all manner of confectionery, fudge, biscuits and other items branded with your company name. Imagine if you received a tube of BoxcoUK biscuits. You might well say “Are these OK to eat!?”, after all BoxcoUK doesn’t make biscuits, and there’s a good chance that you don’t either! (So don’t go there!)  When sending promotional biscuits or confectionery, depending on your target audience use a well-known, popular, or luxury brand. Your customers will have confidence in packaging they have seen before more than they will in your own brand product. 

The exception to this rule is if your own brand confectionery packaging has a secondary use, in which case it will be used for storing something unrelated (and your brand will be on it, rather than another).

(Almost everybody has another use for a nice box or tin for keeping things in.)

We hope you learnt something new and if you’d like to tell us about your experiences with food, good or bad, we’ll try and include your contributions to this blog post!  Stay in touch by following us on Linkedin for more.

 

For fun, here’s some great examples:

 

fixfast-sample-presentation-pack-with-fixings-and-pick-n-mix

Fixfast – Pick ‘N’ Fix pack

Fixfast sell quality roofing fixtures…bored already? Try this Pick N’ Fix coloured screws launch pack, with a handful of sweets, for great marketing!
providore
Providore catalogue pack
Providing exclusive hampers – This mock-leather hamper was used to launch the new season’s brochure in straw, to match the catalogue, alongside luscious Stem Ginger & Dark Chocolate fudge!
 maple-sunscreen

Maple Sunscreen Quotation delivery pack

Chocolate Orange and matching orange stress balls designed to demonstrate how much less stressed you’ll be when you have solar-shading!
hts-your-essential-supplier
 
HTS Spares catalogue pack
What could your clients need more when they come to read your catalogue or brochure, this pack came complete with biscuits, mug, notepad and pen.

merial-webinar-snack-pack

 

Merial Webinar Snack Pack

To encourage attendance, the promotional pack was sent to the first 500 delegates to register. Microwave popcorn and fruit gums, for a night in!
kantar-30000-biscuit-pack-weve-grown-to-understand-that-some-numbers-need-a-bit-of-crunching
Kantar World Shopper Marketing tool
The world shopper insight panel reached a 30,000 members! This simple yet very effective marketing communication was produced to share the news, along with a pile of Viscount biscuits.

liquidline

 

Liquidline Truffle presentation pack

New Clients Welcome Pack. A luxury presentation box with ready to personalise coaster, branded coffee mug and a box of 12 Belgian truffles.

 

woodhouse-heres-a-little-of-what-we-do

 

Woodhouse Workspace Drop-in pack
Inspiring dynamic workspace performance, using Woodhouse can make all the difference when it comes to taste…explained in a handy leaflet and delivered with Montezuma chocolate bar!

 

 

Want to have foody fun with your brand…?

For bespoke promotional marketing and training products that help you Win more…
Call us on 020 3011 0211.

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

0

Bespoke-built sample presentation, and the LAX BlackCore range

Making an impression with delivery increases engagement with your brand, and adds quality to the products and services you provide.  For best impact, deliver a little of what you do best… Keep it simple, and think about what your customers want to see (is there a service you offer that they don’t all know about, but they’ve been asking for?), and what could you put in alongside to increase engagement (we find a foody-something works!)…

The LAX range we use is constructed using BlackCore board, which gives a very professional end product with white edges eliminated on the corners of your boxes.  LAX looks particularly good when foil blocking or screen printing techniques are used to finish it off.

Pictured above: Quickband by Safeaid Supplies the rail safety specialist
Armband and badge inserts delivered in fully branded LAX BlackCore presentation pack with engraved pen

Providing clients, prospects and sign-ups with just a little sample of what you do best, goes a long way to strengthening your brand.  For advice on bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or, if you’re not ready yet, follow us on Linkedin

 

Samples of other presentation packs we’ve made…

htc-01taylor-westMr & Mrs Smith

Samples of the Niceday stationary product range available from Spicers. A trial pack for clients to get them familiar with the range.Introducing HD Technology by the British Ceramic Tile company... Sample pack with sturdy inlay to hold fragile tile samples, reaching out to Architects and Interior designersTimber Trade Guide and wood samples pack for your back deck, only available from Metsa WoodSave

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

0

Built to showcase hearing aid solutions, the Phonak presenter was a masterpiece in itself

Phonak’s mission is to reconnect it’s niche audience with the beauty of sound.
From Sky-V hearing aids in 16 colours to wireless hearing aids controlled from your phone the innovation that Phonak provides, means sufferers now lead fuller lives.

Yes – you heard right.  Thanks to modern technology and innovation, high quality standards and industry-leading expertise, Phonak is able to continuously deliver the best solution for hearing.

The presentation pack designed by BoxcoUK showcased the newest hearing solutions and had brochures, CD and mock framed certificate neatly placed inside.

 

Ronnie Devine, Customer Experience Manager at BoxcoUK, comments

The pack was made for the Sales team to present at the coal-face, visiting clients.  It provides something tangible for the Sales people to show and talk about as well as for the clients to engage with the brand and learn about Phonak and what they do for people with hearing difficulties.

 

In today’s world it’s no longer about having a great product with excellent design, delivered on time etc., people want to hear the story and experience being part of a community, buying from a great company, with a fantastic brand, and belonging to the culture that comes from owning it.

 

The presentation case designed for Phonak is tangible and a great way to demonstrate a living brand that engenders a vibrant community of previously impaired people whose lives have been changed, all thanks to Phonaks unique hearing pieces, “Life is on”.

 

Do you have difficulty in making yourself heard?

For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211 or visit our Gallery for ideas

0

Compact and ready to personalise for the new prospective client, an inspiring message delivered with chocolate… Expect results!

Woodhouse had a familiar life-could-be-better story… “All we need is more clients, just like our best client”… A way to target new prospective clients, get them thinking about an office refurb, ahead of the event, and keeping them away from the competition. What we needed was something direct, personalised, with a friendly approach.  That’s how the Drop-in Pack was first briefed.

What soon became clear was that their top-notch prospectives were working in adjacent offices to their current clients, the floor above, the floor below.

When we designed this pack for Woodhouse, more business from next door meant that when one of the team was making a site visit they could easily take 5-10 packs out with them, walk into the Reception above and below where they are working, and ask for the best contact, write this on the front of the Drop-in pack (there’s a space designed for it) and the pack would be guaranteed to be in the right place, for the right person.  Really targeted, really effective.

The pack itself is small but won’t be missed. On the outside it says Here’s a little of what we do… and the word Taste which reads well both referring to the contents and what Woodhouse delivers in terms of tasteful design.

Inside there’s the mission statement and a testimonial to their great delivery – on time, on budget – space for a bar of Montezuma’s chocolate, a Z-card showing past projects, and a clear call to action.

 

Matthew Cooper, Director of Business Development at Woodhouse Workspace, comments,

“Woodhouse are really pleased with the drop-in packs provided by BoxcoUK. From initial brief to finished article, they were excellent. We required a product that caught people’s attention, was small, but got prospects to pick up the phone and this is what BoxcoUK produced.  We still have a requirement for these boxes years later!”

 

Ronnie Devine, Customer Experience Manager at BoxcoUK, comments

“Good news Matthew! I believe one of the secrets to the success of this pack is being able to personalise it to the recipient.  People love being given something just for them with their name on. Marketing fails to impress with incorrect spelling or old data, but these are designed for everyone in the team to be approaching new clients, on friendly first name terms, making it an easy obvious choice for new clients to make contact.”

Simple, direct, effective… Who’s next door when you visit your client?
For bespoke promotional marketing and training products that help you Win more…
Call BoxcoUK on 020 3011 0211

0

Tasty viscount biscuit pack delivers massive message to new users

The company, Kantar World Panel provides consumer insights on all aspects of shopper behaviours, from personal care to petrol, fashion to fast-moving goods such as food and drink, allowing businesses, across the world, to take decisions based on real facts gathered from reliable data.

Kantar needed to send a message that was clear, to new prospectives, portraying graphically the depth of their insights into consumer behaviour. They had also reached a level of 30,000 UK households participating on their consumer panel…

Working with this statistic BoxcoUK came up with the sliding packaging that revealed the green zeros in the “30,000” which were green Viscount biscuits and very tasty for the recipient to share and enjoy while they read the Kantar brochure, which was a slim folded leaflet delivered alongside.

The campaign was highly effective in pointing out that Kantar’s consumer panel of participating households had now reached 30,000 and, because of this, now offers a greater level of accurate insight to brand owners base decisions on real consumer buying behaviours.

 

David Bottazzi, Creative Consultant, comments,

“The Kantar project went well – BoxcoUK certainly helped to develop the marketing piece that was very successful as far as I remember. Thanks again.”

Elspeth Devine, Production Manager, comments from BoxcoUK

“It’s amazing how simple the ingredients can be for a good memorable marketing piece. This was a clear message delivered alongside something edible. What greatly helped the Kantar pack was that there was enough biscuits to share, making it a good office-stopper, or ‘meeting moment’, certain for success.”

What numbers do you need to achieve in your business?

For bespoke promotional marketing and training products that help you Win more…

Call BoxcoUK on 020 3011 0211