Tag: Win more

An advent calendar, could it be crumpets or toasties? PR activity is enriched with creative presentation to inspire bloggers and journalists to comment and promote your products.

Could it be Crumpets or Toasties?

From our family to yours… the Advent Calendar was made for Warburtons to dish out to PR teams.

Designed to take sliced white, wholemeal, pancakes and crumpets, within 5 compartments, the pack was baked to keep Warburtons front of mind through the busiest season of all.

Each pre-cut flap had room for a marketing message and within it lay the bread product, fresh from the bakery, and sealed to keep it fresh in delivery.

 

PR activity is enriched with creative presentation to inspire bloggers and journalists to comment and promote your products.

Please forward a link to the person responsible for meeting your Sales targets this month.

We’re recommending that you ask your top clients to tell you what you stand for.

By conducting a simple survey with our clients, we discovered that many of them didn’t know what else we did… (This was finding Number 1)

So we started including an abbreviated list at the foot of our monthly marketing idea-mails, below we’ll talk you through it visually*.

We also discovered that it is Sales Teams that LOVE us! (Finding Number 2)

Is that surprising, when we’re here to help Marketing teams, to stay loved by Sales; Win more and Get Results?  (This then benefits both the Marketing and Sales teams.) In short, we do their job for them.

 

In short, we do the Sales job for them.

 

*What we offer to ensure you Win more…

Bespoke Promotional

Branded Presentation of Goods for Promotion Sample Presentation, Product Launches

Packaging that works Magic for your Brand

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

PR and product launch. A selection of the new Nars range was presented in this luxury presentation pack and distributed to the magazine writers for editorial.

 

New Client Welcome Packs so Sales teams can step out with confidence, making a great first impression

 

Onboarding packs, on-brand, perfect PR for HR

 

 

Unique sample presentation for the ultimate promotion of your brand

Send samples of your product straight to the Decision maker

 

Original and Creative promotional items never seen before

Products to talk about – say “Hello” and “Thank You” and generally Shout about you

 

Winning client confidence with outstanding quote presentation

Products that Win Projects

 

Disruptive Marketing Communications

Innovative & unforgettable Helping our clients to get their point across, through innovative direct mail, an effective way to communicate your all-important Unique selling propositions

Time-critical and Time sensitive Promotions

 

We oversee fulfilment in-house ensuring that Mail reaches destination on the date designed

Physical Mail-Merge – We oversee fulfilment in-house

See how we could turn your properties into London's most popular attractions... Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

See how we could turn your properties into London’s most popular attractions… Effective direct mail, a capacity envelope enclosing advertising vouchers for Rightmove.

 

We work with you to ensure that your message is carried through

Get your message to the End User / Consumer

Ideas that Work & Win

 

 

Unique Product Packaging

Designed with the brand in mind we produce product packaging, for industrial, retail and OEM

Bringing your whole idea together in one box

Out-of-the-box Product Packaging ideas that Promise Off-the-shelf Sales

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

Regal Tags, Durable Tagging Solutions, Product packaging in full colour process, litho-laminated e-flute corrugated, supplied flat to the Production line, easy to make up

 

Not-so-standard Presentation Packaging

As unique as your brand

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metalics, with an all over gloss varnish.

A retail pack for two bottles of Yalumba Wine, printed on 1 sided Kraft pack in black and 3 spot metallics, with an all over gloss varnish.

 

Not just shelf-packaging!  But purpose built and designed to slide into the sock drawer

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

A clear view plastic sleeve to view the product, this retail packaging for three pairs of socks was inspired by the “sock drawer” with a pull tab at the front.

 

Point of Sale & Display, Bespoke solutions

Make a big hit with Counter top displays and display cubes in a range of sizes, along with coin collecting boxes and leaflet dispensers

Keep Your Brand out there

We offer to make a bespoke size of collection box, nothing run-of-the-mill...this way you can think about where it's going and the people you want to attract...

We offer to make a bespoke size of collection box, nothing run-of-the-mill…this way you can think about where it’s going and the people you want to attract…

 

Stay in control of your products – Keep things tidy when they are on display at your Distributors

 

Leaflet Dispensers

Please take one

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

Leaflet dispensers, available in a range of popular sizes, from our standard forms or we can create custom backboards and pocket capacities to suit your campaign.

 

Product Packaging that becomes Display Packaging – Branding all the way

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

Selling Radiators and Heated Towel rails, Chatsworth Heating needed a box to send out leaflets to the Showrooms of distributors, which could double-up as a dispenser

 

Table-Talkers!

Raising awareness of forth coming events & offers

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

Retail display cubes as seen in Carphone Warehouse. The easiest form of visual merchandising, available in a range of sizes from 60x60mm to 240x240mm.

 

Retail Presentation Materials for Instore & Online

Easy off the stock options or branded for the Ultimate Customer Experience

 

Packaging to enhance the Unboxing Experience

 

Custom-made Stationery Products

We are the manufacturers of the Polysmart collection, the Overboard range and the Alusmart system.

With a range of regular and unique styles available for personalisation to improve your presentation, including ring binders, document wallets, portfolios and bespoke solutions to enable your business efficiency.

 

Document wallets – Sign Up takeaways

 

Branded Presentation Folders & Files

 

Ring Binders

Going Global?  Take your brand with you

 

Document Wallets

Training tomorrow’s World with your Corporate Image

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

Polysmart Wallets, produced in hard wearing long life PVC, with simple clip lock closure. The ideal product for schools, colleges, or outdoor use.

 

Bringing everything together for you & your client – We call it a Win-Win situation

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

A Polysmart Project closure file, with tabbed dividers, and a large document pocket for associated project plans and paperwork.

 

To discuss your brand needs, call us on 020 3011 0211

 

 

0

For best impact: What to give and who to?

The Christmas gift story begins with the desire to give to people who’ve helped you along the way this year.  For smaller businesses this can be quickly seen to with a few crates of beer or chocolates off the supermarket shelf, but for businesses growing a brand, it’s time to sit down and think about your clients and how they will feel receiving a gift from you.  The warm fuzzy feeling going on around giving has got to fit with your brand.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand and what it stands for.

 

To make it simple, you shouldn’t pick gifts that conflict with your brand.  If your brand is all about Health and Well-being, you probably wouldn’t select Chocolates and Wine.  Why ever not?  Because these foods are, sadly, associated with indulgence and excessive eating.

 

Selecting who to give to… We always recommend including your team members (whether they know about the Christmas gift idea or not, it will still be a surprise that they’re included in receiving it) along with your Top Customers and Top Suppliers.  These 3 stakeholders, or whatever you like to call them, are supremely responsible for keeping your business up & running.  Remember them, at least once a year.

And on this point, it doesn’t have to be at Christmas, some companies are now jogging the gift into January, to keep it separate from the overdose of gifting that comes at Christmas.  That said you don’t want the gift to look as though it’s a last minute idea, or purchased only in the sale, and potentially lose impact.

 

Really your gift should epitomise your brand.

Are you known to be generous, crazy, funny, fast, innovative? Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

 

Really your gift should epitomise your brand.  For this you need to think about how others see your brand.  Are you known to be generous, crazy, funny, fast, innovative?  Is your brand smart/sleek/chic and brilliantly mod or a steady/seclusive/mature/luxurious commodity?

Then think about your customers, what gift is fitting for them personally (consider – would they actually use this?) and are there any gifts that would get turned away.  Some companies do have strong gifting policies in place, preventing potential bribery in the form of “gifts” in exchange for contracts, even enforcing staff to return gifts or request that they are collected (making for an embarrassing phone call, instead of a pleasant thanks).

This is where the Mince pie pack has proved popular because it’s a fun and non-offensive office sharer, sits by the coffee machine and everyone gets one.  (We firmly believe it beats most of the list below for originality and share-ability!)

Another thing, where we use the term “Top” Customer – this refers to people who have placed bigger orders with you.  The gift should really be proportionate to orders placed.  In the case of Customers or Suppliers, you need to be thinking about the contacts and companies where you want to strengthen the relationship for longevity.  Which companies are core to your business, and which companies do you want to keep your brand front of mind into the future.

Back to the topic of “What to give”…  Anyone can use Google, but we believe the Top favourites list is covered off well with the list below.

 

Top Christmas Giveaways for Corporate companies

  1. Chocolates
  2. Wine
  3. Hampers
  4. Plants
  5. Notebooks
  6. Calendars
  7. Phone charger
  8. Pens
  9. Mugs
  10. Bobble hats

 

For more advice on promoting your brand through on-brand gifting (What to gift and What not to gift!), reach out to our team of expert advisers on 020 3011 0211, or via our Contact us page.

Merry Xmassive!

A BlackCore bottle box with the company brand die cut to the side.

A fine Bone china branded mug, packed carefully in bright green tissue in a fully branded presentation box. First impressions count.

Blue Frog Christmas card...delivers a tasty message 'Most Christmas cards ain’t worth a Daim but we've taken Timeout to send a card full of Bounty for you to Chomp on...'

How to pack the perfect Onboarding Kit

First and foremost, what is “onboarding”?

The action or process of integrating a new employee into an organisation

We frequently see great examples of onboarding, desks laid out in a welcome-fashion.  On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below,  typically getting a high number of likes and comments.

 

Just Eat onboarding pack

Just Eat onboarding pack

Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month).  None-the-less it’s important to get it right, if you want to secure a loyal employee.

Paddy & Scott's onboarding desk set up

Paddy & Scott’s onboarding desk set up

With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.

Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.

 

In the run up – 4 Ways to engage

 

Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding).  If this is a few months, you may want to think about engaging your client in a regular way during this time.  Even an email would help.  How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.

 

1.Your company strategy, culture, overview, brochure

Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.

 

2.Were there any perks you discussed in the initial stages that you could elaborate on

Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.

 

3. Explain what a typical day will be like

Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.

 

4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)

Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.

Whether you send it ahead, or you put it on their desk (or both)…  Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company.  Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.

 

Gifts you could include in your Onboarding pack

 

These are ideas that we’ve seen used in great onboarding packs.  Pick the winners for your brand:
Notebook
Pen
Power pack
USB
Chocolate Bar/Choc Orange
Keyring
Slider Puzzle
Stress Product
Sweets/Mints
Mug
Something personalised with their own name (spelt correctly of course!)

“Onboarding in a Box”

 

The complete guide to Onboarding – Click below & print off

Read this article by LinkedIn Talent Solutions

Look great, for less

OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon.  Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.

CONTENTS Fill with gifts from the list above.  No limits here.

GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.

Tel 020 3011 0211

Email your details with a best time to call, business@boxcouk.com

Stay in touch Follow BoxcoUK company page on LinkedIn

0

A peak at the PEK

The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact.  An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.

Welcome New Club members, or to make new staff welcome.

An unforgettable presentation for house builders and property developers.

Good for events, and financial companies.

 

Are you unlocking the potential with a bespoke and branded Welcome pack?

Call today to discuss your requirements 02030110211

 

Totally customisable design

From first contact with you, clients need to feel your brand.

Give them a simple folder/handout/something tangible to walk away with, and you’ll be surprised how much people keep on to.

It feels warming for people who have made the effort to come to you, to then receive something in return, bedding in the start of a longer-term relationship.

Make sure to include how the client can access your product or service later – so often we think this part is ever so basic (“it’s all online”) but unless you spell it out, you leave room for hot potential clients to Google you/or your product and service, and find an alternative website to source from.

Simply include a print-off that has the contact details you hold for them, the client number automatically generated by your system, and maybe use this number for them to access your product or service later.

As long as your information feels worthwhile, and the delivery is carefully aligned to your brand values, then the number of clients returning is set to increase, and long after your system is set to retain data, and their original details.

 

To discuss your situation, why not contact the team here on 020 3011 0211

 

0

The Sweetie Cubes that tickle taste buds

You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.

A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike.  The box relaxes to become like a tray when the lid is taken off, with all over space for branding.

 

The box becomes a tray when the lid is taken off

Boxes supplied made up and sweet wrappers can be brand-matched.

 

Reach out and discuss your brand-building giveaways

Phone 020 3011 0211

Email business@boxcouk.com

 

 

0

 

Why choose BoxcoUK?

If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.

At this point some people will think “Ok, cool.  We don’t do anything 3-dimensional, only digital.”  The same people use brown boxes to send stuff out.  We’ll it’s not marketing is it?  Enough said.

Our sweet spot comprises of Print, Packaging and Marketing experience.

 

Print

This is at the grass routes of everything we do here, playing a smaller but still vital role.

Excellent quality print for all applications means we’ll advise you on what’s best for your brand and your project – from Litho to laminate, Digi-print to dogtooth, Flood-coat to flexo.

Maybe you’ve seen an effect you’d like?

 

Packaging

When we say Packaging, we don’t just mean a warehouse full of brown boxes and bubble wrap.

We mean mostly Creative and mostly Cardboard solutions that promote.

(We’ve been using cardboard to create all sorts of things, including Presentation Packaging, since as far back as the early 1990s.)

 

Marketing

It’s what we eat, drink, and breathe here.  It’s probably the top reason why we don’t sell boring boxes, because everyone who works here has a role in Marketing.

Part of this sweet spot, is that we’re as concerned as your CFO that there’s a return on the marketing you do.  Believe us, good marketing is great for organisations.  Without it, they don’t survive.

We’ll try to promote your marketing message in everything we produce for your brand.

 

 

Where else can you find advice on print, packaging and marketing in one place?

 

 

To talk more, simply schedule an appointment

 

 

 

0

Introducing our sister company, Kudos Giftwrap

Are you being disappointed by long delivery times?

Don’t be!

We’re happy to introduce our sister company, Kudos Giftwrap.  Kudos has a stock range of Giftwrap & accessories available for all your gift packaging needs.

It’s an out of the box solution, to deliver your gifts to clients this Christmas.

We know that long lead times at this time of year (end November) means that some companies can’t have their corporate gifts wrapped and delivered in the way in which Marketing teams have designed them.

For a lastminute.com fix, try Kudos Giftwrap who have a range of giftwrapping solutions that look great, with short leadtimes on stock ranges.

 

0

Quick, easy, earthy and kind: tick

Yes it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth.  That’s why we’ve produced giftwrap under our Kudos brand, so that companies can giftwrap without guilt this Christmas, using giftwrap aligned to core values.  Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the customer.

Reach out to discuss your core values and how best to present your message for success now and into 2019.  Best number for us is 020 3011 0211.

0

Welcome Daniel and Jim

Jim Nash joined us in February on Sales, and Daniel Halms joined us in July running Warehouse Operations.  Both have been invaluable team players.  Jim has been round visiting a number of new and existing clients and Daniel has cleaned up our warehouse – now it shines (quite literally!).

0

The Ultimate Office Sharer, and a gifting solution for Small-to-Medium-size Enterprizes!

Enter the 12-pack Mince Pie Promo… NEW PDF DOWNLOAD WITH ORDER INFO

To join our already popular 24-pack, you can now choose which size best suits your clientele.

Along with this change, we also have new dates for 2018 which bring delivery sooner (now 3rd week of November), giving you longer to deliver your Christmas gifts to your top clients and friends.

 

Why choose the 12-pack?

  • Less is more, some of your best clients may now be operating within a smaller team
  • Smaller budget, which you can spread further to impact on more clients
  • Watch Accounts grow by rewarding customers who have spent less with you, but have the potential to spend a lot more
  • Enables sending 1 pack per breakout area
  • Keep the weight down – Some of your clients will thank you!

 

Why choose the 24-pack?

  • Ultimate thud-factor
  • Super generous
  • Great for bigger teams / site offices / clubs
  • Bigger area to brand

 

 

0

Online packaging, for protection and promotion

If you’re currently despatching products not only do you want the actual product to look great, but you also want it to arrive looking great.  Transit packaging needs to protect your product and promote your brand.

Consider first how you would like your recipient to feel?  Expectations vary depending on what the product is, and where it is received (B2B or B2C).  Think about what else your customer will be receiving in their day to day, alongside of your products and consider: How will you wow?

Is the packaging recyclable – the big R is becoming more and more important – Is the packaging actually compostable?  Then what will you use to take up any excess space inside, that will protect goods in transit.  Can this be recycled?  As our image suggests, tissue paper is one option.  It’s unlikely that tissue paper alone will protect goods, but it’s good for brand building, and recyclable.  There are other paper based box filler options, and for companies sending out large quantities of the same size product, then a smaller, more fitting box, can save the need of using extra packaging to protect goods.

Printed packaging – Yes or No?  Do you want it to stand out during Transit – by adding a repeating logo or slogan, or with a design that means it will be recognisable along the way – there’s pros and cons to weigh up: Consider the likelihood of it being tampered with vs. Customers recognising it a glance, and finding your goods in a busy warehouse (different in a B2C situation).  Remember branding inside the box, adds to the unboxing experience, particularly the use of colour, for extra wow.

How will you close your transit packaging?  If it’s tape you’re using, this could be bespoke.  What about branded labels?  This has to be a cost effective option, especially for start-ups.

A peel and re-seal strip?  This is making it very easy for customers to make returns, particularly in the B2C environment.

Alot of what we recognise is brown boxes, and grey plastic post bags.  Breaking with the trend, MORI – the organically and ethically produced baby clothes company – ship in leading edge Brown Paper bags (bespoke of course), and they actively encourage recycling.  Protectively delivering goods – conscientiously onbrand.

How will you pack your product for a memorable unboxing on-brand experience?  Our team is onhand to discuss your brand requirements, or send us a message via contact us page

 

0

What style of box do I need?

That’s a good question.

Firstly ask yourself: Why do I want to put this product in a box, or better still why do I want to improve the presentation of my product?  Why isn’t everything served in brown bags or simply shrink-wrapped and distributed??

Is it going to do what you want it to do?  Improve your brand, sales volume, perceived value, recognition, longevity.  If it were boxed better can you charge more for it, or is your product the same as any alternatives.  Are you looking to enhance your product value, and promote your brand?

If your product is “me too”, what will the packaging add to it?  Is your product good enough to be put into a box?

We all know the products we love unpacking and, we may never have thought about it before but, it’s probably because the packaging is so nice, it’s an experience to open it…

“Boxes” vary in quality, feel, and style, and suit very different purposes.  What’s good for the iPhone, probably won’t suit a mail order Dog worming product.

At BoxcoUK we are a team of consumers and box designers and ideas people that enjoy listening and sharing ways to enhance products through presentation. And if we don’t think a box is the best option we’ll tell you why, we only make boxes to improve your business.

 

We only make boxes to improve your business.

 

Take a look at the other packaging in your market, our gallery is a great place to start and will no doubt give you many ideas.

 

 

Now you’ve decided that a box is a must, we want to talk through some ideas around your products and the styles of box that could work – please call us on 020 3011 0211.

In upcoming blogs, we will be going through various different types of box, the pros & cons of using each style, and the options for print and finishing.

 

Secure tags, 10 reasons why

1. For Brand Authentication

A product sold with your brand on the tag will ensure its authenticity.

2. For Brand Loyalty

The more consistent the brand and the more times that the consumer sees it, the more likely they are to recognise it again.

3. For building a brand that delivers Support & Aftercare

Products have the stamp of genuine care as customers purchase a garment or product with the tag still securely in place.

4. For Security

The tag stays in place until it reaches the consumer, if not returns are null & void.

5. For Colour

Build your branded tag in your own Pantone colour.

6. For Value-adding

The perception is that if you’ve tagged a product it’s worth more.

7. For a Voice

Using your brand voice, “Hi fans” or “Hello friends”, there’s space here to add some text that will build up the message you send to a growing client base.

8. For Quality

If your warehouse and processes have been quality assessed, this is a way of spreading the word, and increasing the return on investment on the Quality standard.

9. For Street appeal

This has to do with the colour and design of the tag, to help your product stick out.

10. For a Competitive edge

If your competition do not have a Secure tag, here’s your ultimate leg-up!  Grab the idea quick and give your brand the edgy extra.

 

And if you can think of an 11th reason, or want a quote, feel free to contact us!

By email business@boxcouk.com or phone 020 3011 0211