First and foremost, what is “onboarding”?
The action or process of integrating a new employee into an organisation
We frequently see great examples of onboarding, desks laid out in a welcome-fashion. On LinkedIn (home of head-hunters!) there are often updates with images, like those shown below, typically getting a high number of likes and comments.
Here at BoxcoUK, where perfect presentation is really our thing, we regularly get asked for on-brand, onboarding sets, packed-perfect (and all’s well, when you have a staff onboarding budget and in-take of 80+ per year – but it doesn’t work out quite the same, when you’re averaging less than one new member a month). None-the-less it’s important to get it right, if you want to secure a loyal employee.
With this in mind, we’ve come up with an easy way of doing onboarding, that still looks great, alongside some content-ideas to help engage staff from the point they agree to join your team.
Obviously, you’re going to have your own ideas about what important elements are needed to make up the perfect onboarding pack, but we hope this helps.
In the run up – 4 Ways to engage
Thinking about the time between when the person agreed to come to you, and their start date (LinkedIn Talent Solutions calls this Pre-boarding). If this is a few months, you may want to think about engaging your client in a regular way during this time. Even an email would help. How much you put into this is down to you – think about the potential value of that staff member to your organisation, the value of securing them for the long-term, and whether you want to save them having second thoughts during that period and staying with their current employer or, worse case, looking elsewhere.
1.Your company strategy, culture, overview, brochure
Have they got this information from earlier interviews, or could these be part of your engagement programme, sent to the candidate in a structured way.
2.Were there any perks you discussed in the initial stages that you could elaborate on
Staff lunches, cars, company traditions, differing opening hours… e.g. early close Friday.
3. Explain what a typical day will be like
Add some humour, nothing to put them off but here’s your chance to mention when they might be expected to help out, which day the cleaner comes and when to avoid tripping over the hoover.
4. Overcoming the fear of first day – How will they get to work (do you need to send information about their car)
Do you need to let them know about where they should park, where staff are expected to hang their coats, put their bag, all the hum-drum things that are going to turn that first scary moment into an easier ride and a more enjoyable experience for both the new staff member and their colleagues.
Whether you send it ahead, or you put it on their desk (or both)… Why not “Invite them to join your family” – build a pack that appeals to their family situation, spouse, kids (whether you’ve taken an interest to find out will speak volumes) and gain a long-term commitment to your company. Clearly, for this, you’ve got to have a family to join, so you’ll need to think about setting this up with your existing staff ahead of pushing it out through HR.
Gifts you could include in your Onboarding pack
These are ideas that we’ve seen used in great onboarding packs. Pick the winners for your brand:
Chocolate Bar/Choc Orange
Something personalised with their own name (spelt correctly of course!)
“Onboarding in a Box”
The complete guide to Onboarding – Click below & print off
Look great, for less
OUR SUGGESTION is a pack of 12 Luxury gift boxes (we have these available in a range of colours), with a magnetic closure and coloured grosgrain ribbon. Pick a ribbon colour that works well with your brand, and possibly tissue paper, to hold the gifts, and add elegance.
CONTENTS Fill with gifts from the list above. No limits here.
GIFT TAG OR GREETINGS CARD You can add a gift tag made from a business card or compliment slip, or a greetings card, for a personal and welcoming touch.
Tel 020 3011 0211
Email your details with a best time to call, firstname.lastname@example.org
Stay in touch Follow BoxcoUK company page on LinkedIn
The PEK is an ingenious presentation pack created from card folded around a foam centre. Very quick and easy to produce and very effective and modern in impact. An entry level presentation pack, with custom cut foam inlay, tuck in lock, and all-round branded card wrap.
Welcome New Club members, or to make new staff welcome.
An unforgettable presentation for house builders and property developers.
Good for events, and financial companies.
Are you unlocking the potential with a bespoke and branded Welcome pack?
Call today to discuss your requirements 02030110211
From first contact with you, clients need to feel your brand.
Give them a simple folder/handout/something tangible to walk away with, and you’ll be surprised how much people keep on to.
It feels warming for people who have made the effort to come to you, to then receive something in return, bedding in the start of a longer-term relationship.
Make sure to include how the client can access your product or service later – so often we think this part is ever so basic (“it’s all online”) but unless you spell it out, you leave room for hot potential clients to Google you/or your product and service, and find an alternative website to source from.
Simply include a print-off that has the contact details you hold for them, the client number automatically generated by your system, and maybe use this number for them to access your product or service later.
As long as your information feels worthwhile, and the delivery is carefully aligned to your brand values, then the number of clients returning is set to increase, and long after your system is set to retain data, and their original details.
To discuss your situation, why not contact the team here on 020 3011 0211
You can’t beat sweet-treats for a branded giveaway, and the Sweetie Cube is no exception.
A quirky invention for maximising your marketing, these Sweetie Cubes appeal to kids & adults alike. The box relaxes to become like a tray when the lid is taken off, with all over space for branding.
The box becomes a tray when the lid is taken off
Boxes supplied made up and sweet wrappers can be brand-matched.
Reach out and discuss your brand-building giveaways
Phone 020 3011 0211
If you’re not that great at reading, the short answer to the question is “for creating 3-dimensional marketing pieces”.
At this point some people will think “Ok, cool. We don’t do anything 3-dimensional, only digital.” The same people use brown boxes to send stuff out. We’ll it’s not marketing is it? Enough said.
Our sweet spot comprises of Print, Packaging and Marketing experience.
This is at the grass routes of everything we do here, playing a smaller but still vital role.
Excellent quality print for all applications means we’ll advise you on what’s best for your brand and your project – from Litho to laminate, Digi-print to dogtooth, Flood-coat to flexo.
Maybe you’ve seen an effect you’d like?
When we say Packaging, we don’t just mean a warehouse full of brown boxes and bubble wrap.
We mean mostly Creative and mostly Cardboard solutions that promote.
(We’ve been using cardboard to create all sorts of things, including Presentation Packaging, since as far back as the early 1990s.)
It’s what we eat, drink, and breathe here. It’s probably the top reason why we don’t sell boring boxes, because everyone who works here has a role in Marketing.
Part of this sweet spot, is that we’re as concerned as your CFO that there’s a return on the marketing you do. Believe us, good marketing is great for organisations. Without it, they don’t survive.
We’ll try to promote your marketing message in everything we produce for your brand.
Where else can you find advice on print, packaging and marketing in one place?
To talk more, simply schedule an appointment
Are you being disappointed by long delivery times?
We’re happy to introduce our sister company, Kudos Giftwrap. Kudos has a stock range of Giftwrap & accessories available for all your gift packaging needs.
It’s an out of the box solution, to deliver your gifts to clients this Christmas.
We know that long lead times at this time of year (end November) means that some companies can’t have their corporate gifts wrapped and delivered in the way in which Marketing teams have designed them.
For a lastminute.com fix, try Kudos Giftwrap who have a range of giftwrapping solutions that look great, with short leadtimes on stock ranges.
Yes it is possible to produce Sustainable Presentation Packaging solutions for companies who promote and believe in a sustainable earth. That’s why we’ve produced giftwrap under our Kudos brand, so that companies can giftwrap without guilt this Christmas, using giftwrap aligned to core values. Whilst the large part of what we do is produced on paper that is FSC approved, we realise that for companies who promote sustainability and recycling as part of a strong core ethical belief, it is increasingly important for this to be crystal clear in all communication, not least in delivery to the customer.
Reach out to discuss your core values and how best to present your message for success now and into 2019. Best number for us is 020 3011 0211.
Jim Nash joined us in February on Sales, and Daniel Halms joined us in July running Warehouse Operations. Both have been invaluable team players. Jim has been round visiting a number of new and existing clients and Daniel has cleaned up our warehouse – now it shines (quite literally!).
Enter the 12-pack Mince Pie Promo… NEW PDF DOWNLOAD WITH ORDER INFO
To join our already popular 24-pack, you can now choose which size best suits your clientele.
Along with this change, we also have new dates for 2018 which bring delivery sooner (now 3rd week of November), giving you longer to deliver your Christmas gifts to your top clients and friends.
Why choose the 12-pack?
Why choose the 24-pack?
If you’re currently despatching products not only do you want the actual product to look great, but you also want it to arrive looking great. Transit packaging needs to protect your product and promote your brand.
Consider first how you would like your recipient to feel? Expectations vary depending on what the product is, and where it is received (B2B or B2C). Think about what else your customer will be receiving in their day to day, alongside of your products and consider: How will you wow?
Is the packaging recyclable – the big R is becoming more and more important – Is the packaging actually compostable? Then what will you use to take up any excess space inside, that will protect goods in transit. Can this be recycled? As our image suggests, tissue paper is one option. It’s unlikely that tissue paper alone will protect goods, but it’s good for brand building, and recyclable. There are other paper based box filler options, and for companies sending out large quantities of the same size product, then a smaller, more fitting box, can save the need of using extra packaging to protect goods.
Printed packaging – Yes or No? Do you want it to stand out during Transit – by adding a repeating logo or slogan, or with a design that means it will be recognisable along the way – there’s pros and cons to weigh up: Consider the likelihood of it being tampered with vs. Customers recognising it a glance, and finding your goods in a busy warehouse (different in a B2C situation). Remember branding inside the box, adds to the unboxing experience, particularly the use of colour, for extra wow.
How will you close your transit packaging? If it’s tape you’re using, this could be bespoke. What about branded labels? This has to be a cost effective option, especially for start-ups.
A peel and re-seal strip? This is making it very easy for customers to make returns, particularly in the B2C environment.
Alot of what we recognise is brown boxes, and grey plastic post bags. Breaking with the trend, MORI – the organically and ethically produced baby clothes company – ship in leading edge Brown Paper bags (bespoke of course), and they actively encourage recycling. Protectively delivering goods – conscientiously onbrand.
How will you pack your product for a memorable unboxing on-brand experience? Our team is onhand to discuss your brand requirements, or send us a message via contact us page
That’s a good question.
Firstly ask yourself: Why do I want to put this product in a box, or better still why do I want to improve the presentation of my product? Why isn’t everything served in brown bags or simply shrink-wrapped and distributed??
Is it going to do what you want it to do? Improve your brand, sales volume, perceived value, recognition, longevity. If it were boxed better can you charge more for it, or is your product the same as any alternatives. Are you looking to enhance your product value, and promote your brand?
If your product is “me too”, what will the packaging add to it? Is your product good enough to be put into a box?
We all know the products we love unpacking and, we may never have thought about it before but, it’s probably because the packaging is so nice, it’s an experience to open it…
“Boxes” vary in quality, feel, and style, and suit very different purposes. What’s good for the iPhone, probably won’t suit a mail order Dog worming product.
At BoxcoUK we are a team of consumers and box designers and ideas people that enjoy listening and sharing ways to enhance products through presentation. And if we don’t think a box is the best option we’ll tell you why, we only make boxes to improve your business.
We only make boxes to improve your business.
Take a look at the other packaging in your market, our gallery is a great place to start and will no doubt give you many ideas.
Now you’ve decided that a box is a must, we want to talk through some ideas around your products and the styles of box that could work – please call us on 020 3011 0211.
In upcoming blogs, we will be going through various different types of box, the pros & cons of using each style, and the options for print and finishing.
1. For Brand Authentication
A product sold with your brand on the tag will ensure its authenticity.
2. For Brand Loyalty
The more consistent the brand and the more times that the consumer sees it, the more likely they are to recognise it again.
3. For building a brand that delivers Support & Aftercare
Products have the stamp of genuine care as customers purchase a garment or product with the tag still securely in place.
4. For Security
The tag stays in place until it reaches the consumer, if not returns are null & void.
5. For Colour
Build your branded tag in your own Pantone colour.
6. For Value-adding
The perception is that if you’ve tagged a product it’s worth more.
7. For a Voice
Using your brand voice, “Hi fans” or “Hello friends”, there’s space here to add some text that will build up the message you send to a growing client base.
8. For Quality
If your warehouse and processes have been quality assessed, this is a way of spreading the word, and increasing the return on investment on the Quality standard.
9. For Street appeal
This has to do with the colour and design of the tag, to help your product stick out.
10. For a Competitive edge
If your competition do not have a Secure tag, here’s your ultimate leg-up! Grab the idea quick and give your brand the edgy extra.
And if you can think of an 11th reason, or want a quote, feel free to contact us!
By email email@example.com or phone 020 3011 0211
Our popular Mince Pies are back, and this time there’s the option to order in boxes of 12, for those brands targeting a smaller section of clients.
Branded as before, with your company details, these branded boxes of Mince Pies are the Ultimate Office Sharer, and a sure recipe for getting your name talked about by happy and satisfied clients.
Put a mark in the sand, or snow(!), and secure yours now for Christmas 2018.
Ordering now, will mean:
✔ You receive reminders later in the year re. artwork, delivery and payment
✔ Your gift list for Christmas 2018 is sorted
✔ Happy customers – the best form of gaining repeat business
All you have to do is email our Sales team to ensure you don’t miss out on your very own branded mince pie boxes, “the Ultimate Office Sharer” for your clients this Christmas firstname.lastname@example.org
Good quality and memorable retail experiences are excellent for building a repeat customer base and fueling recommendations, either face to face or on social media.
So what’s that got to do with printed tissue paper?
Your retail gift packaging is an important part of the customer experience, and one item that can add real value without a huge investment is printed tissue paper.
Top four reasons to use quality printed tissue paper
1) It’s Your Brand
All your communications, at any customer touchpoint, say something about your brand. If you want to continue your appeal and promote your brand long after the shopping experience, the tissue paper you use is an opportunity to subtly create more brand awareness. Make the most of your brand, but be sure that all your retail packaging items work in sympathy with each other.
2) Subtle association
When you receive a gift, or when the shop assistant wraps your purchases, it’s an experience that you want to share. Often a gift is opened in front of family or friends; it’s a moment you haven’t experienced before; it’s something new, a talking point. This is where printed tissue paper becomes especially important because it promotes your brand without saying a word. It answers the silent question of “where did they get that from?” but it is never considered advertising because that’s what all the luxury brands do.
3) It’s all in the rustle!
If you already use plain tissue paper, be sure you’re using the best quality you can get so that it gives the crisp rustle associated with luxury brands. It’s not necessarily expensive to get a luxury feel tissue paper so check out what you are using and make some changes for the better if your current material is flimsy and lifeless. If you look at the likes of Burberry and Chanel, for example, you will experience quality tissue paper.
KUDOS TIP Due to the printing process for printed tissue paper the material is almost always better quality than plain – it has to be to get through the process. This superior quality offers a much more rewarding rustle. We have found that luxury retailers place importance on the feel and crispness of their tissue paper to provide an even more rewarding customer experience.
4) Cost effective
When you buy printed tissue you can order it to be supplied in sizes to suit your operation which will reduce wastage. Due to the minimum order quantities for printed tissue paper the unit cost is very low, often similar to plain paper, although there is a first order investment in origination. Keep in mind that printed tissue is about brand promotion, not merely cheap protection. The benefits of printed tissue versus plain are difficult to measure in financial terms, but the improved experience is invaluable.
1) Take care with the size, layout and pitch of your logo on the printed tissue. It should be related to the products that you will be regularly packing and your overall brand image.
2) Printing in 1 colour such as gold, white, or black on a high quality acid free tissue paper will give the best, most luxury and most cost effective result. You don’t need to print 2 colours which tends to look like advertising rather than subtle brand association.
3) Finally ensure that you have seen a sample of the material; you want a quality acid free tissue paper in 17-19gsm range.
4) Speak to your chosen giftwrapping or packaging partner and ensure that your tissue paper is being produced in the most cost effective way. The design can be the deciding factor between two printing methods, either Flexography or Rotary Gravure.
In summary, good quality printed tissue paper is a cost effective and easy way to promote your brand and create memorable and rewarding customer experiences which will help build your brand and stimulate repeat business.
We’re helping to deliver Special Customer experiences; why not reach out for help in 2018. If there was something that could have made life easier in 2017, what was it? Storage, manufacture, delivery, style…
For over 30 years we have worked along with our clients to produce an extensive range of successful promotional campaigns, and creative presentation products, that help our clients to build enduring brand loyalty and lifelong customers. Our customer focused, and friendly approach has become trusted by leading global brands and agencies, and we look forward to working with you and your colleagues again in 2018.
Recap on the highlights of 2017: